How a Mini Food Creator, a Pepper Farming Duo, and Other Iowans Are Accelerating Their Businesses - Seite 2

The accelerator primarily draws people who are underrepresented in the business community. Roughly two in three participants are Black or African American and about 60% are women. Their need for business coaching is often greater because of the additional challenges they face, such as raising startup money. Adamowski cites CNBC data showing that while 30% of all businesses fail after two years, 80% of Black-owned businesses fail within 18 months. That's despite the fact that women, especially women of color, start businesses at higher rates.

"We don't really make a difference unless we create successful businesses," Adamowski said. "That's where the program makes a difference."

Howell, who was in the middle of the program this spring, hasn't cast the next step of her business yet, but Adamowski is helping her envision what could be: catering, mall kiosks, pop-ups, tiny kitchenware, and more.

"I don't want to lose my dream of my miniature shop," she said, "My work could go a whole lot of different places in the world."

Like son, like father

On Sundays, Garrison Goodlett can typically be found behind his church's fryer making chicken. That community connection was the inspiration for G.G.'s Chicken & Waffles, a pop-up restaurant that Garrison Goodlett runs when he's off the clock as a financial counselor.

"If you can be the chicken fryer for a predominantly Black church, you're doing something right. We will tell you if it isn't good," he said. "I don't want to just be a business that sells food. I want to be a business that also connects with people and stands out with a positive message."

While Garrison Goodlett already had the drive and cooking talents, the Drake accelerator was where he learned how to pitch G.G.'s Chicken and Waffles to get into larger venues. His sights are set on the Iowa State Fair, the state's biggest event.

"The next step is a food truck, and if we can get to the fair, that would be a game changer," he said.

Garrison Goodlett's business manager is his father, Garry Goodlett, another graduate of Drake's accelerator. The retired family physician is launching a venture based on his invention: the Legg Buddy, a device that treats deep vein thrombosis, which nearly 1 million Americans are diagnosed with each year, according to the Centers for Disease Control and Prevention.

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