T-Mobile Celebrates Innovative Customers at Second Annual Unconventional Awards - Seite 2

• Customer Experience: 2^nd — Delta; 3^rd — Easterseals Southern California
• Employee Enablement: 2^nd — Southland Holdings; 3^rd — Black & Veatch
• Industry: 2^nd — Royal Caribbean Group; 3^rd — ComEd
• Community: 2^nd — Hampton Tennessee Fire Department; 3^rd — Chicago Public Schools

T-Mobile rolled out the magenta carpet for winners at the event, which featured robot bartenders and an animated drone show — comprised of 350 5G-powered drones that illuminated the Las Vegas sky. And Malcolm Gladwell, esteemed New York Times bestselling author and Pushkin Industries co-founder, kicked off the program with a speech underscoring the importance of challenging norms and offering fresh perspectives.

“The Unconventional Awards honor bold visionaries who harness the power of 5G technology to redefine what's possible,” said Gladwell. “In their audacious pursuits, they remind us that the future belongs to those who embrace the extraordinary. I’m eager to see how companies use 5G to drive unimaginable innovation.”

A panel of judges joined Gladwell in recognizing the winners’ exceptional work, including Phillipa Leighton-Jones, Barron's Group SVP, The Trust, The Wall Street Journal; Will Townsend, VP & Principal Analyst — Networking & Security, Moor Insights & Strategy; Matthew Griffin, Founder, 311 Institute; and Kimberly Wyman, VP of Customer Care for Business, T-Mobile. Entries were evaluated based on their unconventional DNA, creativity and impact.

"While the potential of 5G is widely recognized, these customers are translating it into tangible outcomes," said Callie Field, President, T-Mobile Business Group. "We see these awards as an annual guidepost for businesses across the country who are exploring what’s possible with unconventional thinking.”

To prepare for Mobile World Congress and flagship events like the Grand Prix and the Big Game in 2024 in Las Vegas, T-Mobile bolstered its 5G network citywide for people to enjoy new technologies and experiences – like this futuristic event, cutting-edge AR/VR applications, and enhanced broadcast capabilities to capture live content. This is all powered by 5G Advanced Network Solutions for customers and iconic Las Vegas venues, along with permanent upgrades across the region and in iconic Las Vegas venues. And it's all part of T-Mobile’s commitment to give attendees and the local community the best possible wireless experience, for upcoming events and beyond.