Playmaker Capital Inc. Enters Into Definitive Agreement to Be Acquired by Better Collective

Playmaker Capital Inc. (TSX-V: PMKR) (the “Company” or “Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, today announced that it has entered into a definitive agreement (the “Agreement”) to be acquired by Better Collective A/S (STO: BETCO) (“Better Collective”), a leading digital sports media group that owns and operates a number of global and national sports brands, including HLTV and Action Network, for total consideration of approximately EUR176 million (the “Transaction”).

Under the terms of the Agreement, Playmaker shareholders will receive CAD$0.70 (the “Consideration”) for each Playmaker common share held (the “Common Shares”). The Consideration represents a 46% premium to Playmaker’s closing Common Share price on November 3, 2023 and a 44% premium to the 10-day volume-weighted average price per Common Share for the period ended on November 3, 2023, being the last trading day prior to the date of this announcement.

The Consideration is comprised of cash and ordinary shares of Better Collective. Playmaker shareholders will be able to elect to receive, for each Common Share held, either (i) CAD$0.70 in cash, (ii) 0.0206 ordinary shares of Better Collective or (iii) a mix of CAD$0.245 in cash and 0.0134 ordinary shares of Better Collective, representing 35% of the Consideration in cash and 65% of the Consideration in Better Collective ordinary shares. The number of ordinary shares of Better Collective to be issued as part of the Transaction was calculated based on the 10-day volume weighted average trading price of such ordinary shares on the Nasdaq Stockholm for the period ended on November 3, 2023, being SEK270.48. The Consideration payable to Playmaker shareholders is subject to proration based on an aggregate cap of 65% payable in ordinary shares of Better Collective and 35% payable in cash. Playmaker shareholders who do not make an election will receive default Consideration of CAD$0.245 in cash and 0.0134 ordinary shares of Better Collective for each Common Share held. The ordinary shares of Better Collective will be freely tradable following closing of the Transaction. Details on how Playmaker shareholders will receive and be able to trade their ordinary shares will be included in the management information circular to be mailed to Playmaker shareholders in connection with the Transaction.