Entertainment Social Commerce Platform, PickleJar, Selects authID to Deliver Trusted Identity

High-level identity assurance to strengthen digital engagement and payments between creative artists and followers.

Denver, Nov. 30, 2023 (GLOBE NEWSWIRE) --   authID (Nasdaq: AUID), a leading provider of secure identity verification and authentication solutions, and PickleJar Entertainment Group (OTC: NREG), a leading entertainment business software provider, today announced that the company will deploy authID’s identity life-cycle platform, combining PickleJar’s industry leading artists payments, social commerce, performance ticketing and crowdfunding services with authID’s world class enterprise delivery and next-gen fraud mitigation technology services. The PickleJar-authID partnership brings together deep skills in payments and security strategy, product ideation, technology development and deployment, and data analytics to make it frictionless to make, manage, and move money between artists, venues, and fans.

Trust plays a vital role in positively influencing consumer adoption and purchasing intention, particularly in social commerce applications—those combining social media and ecommerce. For PickleJar, delivering a seamless, social user experience that maintains high trust-levels between artists and their fans is critical. authID delivers on both. Offering the best user experience for identity verification and authentication, authID leads in accuracy and speed with backend biometric processing in a market-leading 700 milliseconds.

“Biometrics continue to play an increasingly critical role in every aspect of account activation, transaction security, and synthetic identity detection, and this technology will ensure PickleJar remains on its competitive vanguard. Through PickleJar’s trusted touchpoints between fans, venues, and emerging artists, we are adding security and identity assurance to how money is earned and moved in the entertainment industry,” said PickleJar CEO Jeff James. “This partnership accelerates PickleJar’s ability to add additional measures to stop fraud and eliminate account takeovers. authID’s cutting-edge biometric platform provides the ultimate in security and accuracy, and most importantly delivers the frictionless identity experiences that help us build trust and strengthen engagement across our creative community and their followers.”