Treasure Global's ZCITY Launches Live Commerce Solution on Meta Platforms

Taps into Malaysia's Exponential Growth in e-Commerce, Projected to Reach $20.93 Billion by 2029

NEW YORK and KUALA LUMPUR, Malaysia, Jan. 10, 2024 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“TGL,” “Treasure Global” or the “Company”), an innovative technology solutions provider, today announced its next live commerce achievement with ZCITY, its innovative e-commerce subsidiary, utilizing Meta as the platform for its next live commerce event, and continuing to push the boundaries of innovation in the digital age. ZCITY’s live commerce events on platforms like Meta and TikTok are expected to open opportunities for additional revenue for the Company.

Revolutionizing Live Commerce: A Duo of Innovation
Building on ZCITY’s initial groundbreaking achievement as the first business in Malaysia to conduct a live commerce session on TikTok and to partner a human host with an artificial intelligence (“AI”) robot host, TGL now introduces a similar innovation on Meta Platforms. The AI robot, equipped with advanced language capabilities, will engage with thousands of viewers in multiple languages, breaking down language barriers and enhancing accessibility.

The Live Commerce Revolution: A Lucrative Market Landscape
Live commerce is not just a trend; it’s a lucrative market that’s reshaping the future of e-commerce. With Malaysia’s e-commerce market projected to reach US$20.93 billion by 2029, TGL is strategically positioned to tap into this exponential growth.¹

Global Success Stories in Live Commerce
As live commerce becomes an integral part of the sales channel globally, success stories abound. Top global brands like Louis Vuitton, Gucci, Kiehl’s and Coach have integrated live commerce into their marketing strategies.² Additionally, Caterpillar Technology Sdn Bhd, TGL’s strategic partner, has achieved a highest daily live result reaching RM1 million in sales during its live commerce sessions. This achievement underscores the immense revenue potential and effectiveness of live commerce.

Tapping into Meta Live Commerce: A Vast Market Awaits
With the upcoming live commerce event on Meta Platforms, TGL is set to tap into a vast market. Meta Platforms, with its millions of active users, presents an unparalleled opportunity to showcase products, engage with a global audience and drive revenue growth. As an early adopter of live commerce in the region, TGL believes that it will achieve not just participation but prominence in the evolving landscape of digital commerce.