ZipRecruiter Releases 2024 Industry Outlook Report - Seite 2

• Increased productivity: The secret to growth and new jobs.
  After an initial period of dabbling in hiring AI talent, employers are now doubling down on AI in fields from healthcare research to loan underwriting where the technology is showing the greatest promise. Demand for AI tools is creating attractive jobs for top tech talent, but also beginning to transform the jobs of service workers who will be the primary users of such tools and who stand to reap significant productivity benefits.
• Job modernization: A strategic response to shrinking talent pools.
  In many industries, from skilled trades to accounting, employers are confronting waves of retirements. In addition, many are simultaneously facing shrinking talent pipelines, due to declining enrollment in training programs and a shift in job seeker interest from traditional jobs to more flexible remote and online roles. As forward-thinking employers adopt new AI-based technologies and sustainable practices, they have an opportunity to appeal to new generations of talent by reimagining the jobs they offer and helping candidates develop the skills they need to make the leap.
• Skills-based hiring: Addressing staffing shortages while building a more inclusive workforce.
  In just the past year, major U.S. companies, as well as state and local governments, have substantially rethought job requirements, removing the bachelor’s degree as a requirement for most jobs. The proliferation of online certification programs and pre-employment skills assessment tools has given employers an alternative gauge of candidate quality. Generative AI could also change the skills workers need. Early research finds that giving non-technical service workers access to generative AI tools boosts productivity most for the least skilled workers, bringing them up to speed more quickly. That finding suggests that, rather than displacing less educated workers, generative AI could make them more productive and valuable, lowering barriers to entry and increasing opportunity while relaxing the labor supply constraint holding many businesses back.

Additional Workplace Trends

Alongside trends in new technologies, we are also seeing an evolution in workplace norms. Whether they’re facing a wave of retirements or struggling to hire workers for onsite roles, companies across the industries explored in the report are increasingly investing in creative and innovative offerings to attract and retain talent.