Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on "Shaping the Future" of Licensing - Seite 2

Concluding the final day of education at Licensing Expo, a dedicated panel of Chief Marketing Officers will speak on constructing forward-facing brands and how to connect with audiences while engaging consumers in new and innovative ways.

"We have invested resources to comprehensively research how we can continue to evolve and offer even more value to our Licensing Expo community and the resounding theme that emerged was the importance on the power of connection and the future of the industry," notes Anna Clarke, Senior Vice President of Global Licensing Group. "Licensing Expo is known as the tentpole destination to secure the biggest and most exciting licensing deals but this year, we also place emphasis on the trajectory of the business by crafting this special must-attend closing program for the first time ever in show history."

"Licensing Expo is about making the most of the entire industry being in Las Vegas at the same time. We want to accentuate all the spaces and places across our whole Mandalay Bay Campus and the intentional touchpoints created to maximize all the chances available to serendipitously meet contacts that could ultimately lead to your next big partnership," exclaims Ella Haynes, Event Director, Licensing Expo.

In addition to the purposeful final day schedule, the chances to meet start even before the show. Sunday, May 19 industry association Licensing International (LI) will host its annual networking fundraiser in support of the LI Foundation Scholarship Program at TOPGOLF, MGM Grand. The following day, Licensing International's Global Excellence Awards take place Monday evening, May 20 at the HyperXArena in the Luxor Hotel & Casino. The successful Licensing Expo Opening Night Party also returns on Tuesday, May 21 at the Daylight Beach Club with talent soon to be announced.

Licensing Expo is the global meeting place for the world's biggest brands: BBC Studios, Crayola, Crunchyroll, Nintendo, Pokémon, TETRIS, Minecraft, Hasbro, Riot Games, SEGA, Sony Pictures Entertainment, Paramount, Netflix, Amazon MGM Studios, Cloudco Entertainment, Smiley, Chupa Chups, Ubisoft, NBCUniversal, AEG, Absolut, Coca-Cola, Smirnoff, Kellogg's, Air Force/Space Force, CAA Brand Management and Spin Master, to name a few.

Additional details for opening and second-day agendas as well as campus programming to be announced.

For more information or to register to attend or exhibit at Licensing Expo 2024, visit LicensingExpo.com.