Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on "Shaping the Future" of Licensing

Reinvented closing day content touches on the feel of campus happenings including futurist AI headliner, Women in Toys (WiT) Empowerment Day, CMO focus panel and more.

LAS VEGAS, NV / ACCESSWIRE / February 22, 2024 / Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world's leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the content taking place across this year's campus and curated impactful agenda for the final day of the show.

Foto: Accesswire

The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.

Foto: Accesswire

In the spirit of shaping the next generation of the industry, following the keynote, a panel will discuss, "Building Teams" and "How Diversity and Inclusion (D&I) Needs to Start at Recruitment," detailing various perspectives and practical solutions on fostering and attracting unique and diverse talent as the industry shines its attention to the next generation of licensing professionals.

On the last day of Licensing Expo, for the first time ever the event will also partner with Women in Toys, Licensing & Entertainment (WiT) to welcome the WiT Empowerment Day to campus. WiT Empowerment Day presents women inventors, creators and entrepreneurs a forum to pitch products or ideas to top companies and buyers exclusively from Walmart. Mentor Roundtable discussions will also be available to provide learnings from the best in the business.

Ahead of Licensing Expo, there will also be a specialized WiT Empowerment Day Pitch Prep Program, led by Azhelle Wade, known as The Toy Coach. This program includes everything from preparing product pitches to on-demand video lessons, digital workbooks and a virtual Prep Session to ensure Empowerment Day participants will be confident and ready for meetings.