Home Franchise Concepts Unlocks Insights and Makes Data Accessible with Domo Everywhere

Today Domo (Nasdaq: DOMO) announced that Home Franchise Concepts, a subsidiary of JM Family Enterprises, has selected Domo as its preferred platform to drive better business decisions and streamline data sharing internally and to its franchisees.

Home Franchise Concepts is a leading franchisor specializing in the home services space. Presently, they own 10 brands comprised of 2,600 franchised territories and more than 1,600 franchisees across North America. Before Domo, Home Franchise Concepts was restricted by a business intelligence (BI) process that was manual, static and inconsistent. It was nearly impossible to pull data across marketing and sales departments, and Home Franchise Concepts was stuck running siloed reports for each brand which failed to show performance impact of business initiatives and strategies.

With Domo Everywhere, Home Franchise Concepts was able to create dashboards for internal and franchisee use, which combines the company’s corporate, marketing and franchisee data from six different CRMs and serves as their single source of truth. Domo Everywhere enables Home Franchise Concepts to streamline and automate the way they report and aggregate data, simplifying their communications across the organization and with each franchise.

“Domo has helped us stay true to our mission of helping franchisees become more successful by opening up access to data,” said Bill Crane, SVP of IT from Home Franchise Concepts. “Domo Everywhere has become our window into what is performing well for our franchisees as well as our own business so we can take action immediately.”

Leveraging Domo, the Home Franchise Concepts marketing team saves eight hours a week on report creation and has comprehensive data at their fingertips. This frees up their time to move forward initiatives that improve the business and franchisee success as well as optimize business opportunities. Home Franchise Concepts and its franchisees now have access to near-real time dashboards that are crucial to forming a better understanding of their customer journeys, from initial interest to final sale.

“Better business results are built through scalable, sharable and actionable data – and Home Franchise Concepts is doing just that,” said Mark Maughan, SVP of customer success, Domo. “They are using the transformational power of real-time insights by putting data at the fingertips of everyone within the organization and across their franchisees, directly leading to better informed, strategic analytics and decision making.”