Blender Bites to Launch Co-Branded Product with Orgain, the #1 Selling Plant-based Protein Brand in the USA - Seite 2

Chelsie Hodge, Founder and CEO of Blender Bites, shared her enthusiasm, stating, “Joining forces with a Nestlé-affiliated brand on a product launch is a major accomplishment for a Canadian brand like Blender Bites. Orgain is one of the highest-quality and most trusted nutrition brands in the North American wellness sector. Dr. Abraham, the founder of Orgain, and I share a lot of similar values and visions for our companies, including our common goal to make healthy, plant-based and organic foods accessible and available to everyone. Blender Bites has been working on developing a product with the inclusion of plant-based protein for some time now, and it was the perfect opportunity to do so with Orgain and Julianne. She embodies what it means to live a clean and healthy life, and her large following is our perfect target market. She will be actively involved in the sale of the product, and we are already discussing a major US launch with one of the World’s largest grocery retailers.”

With this strategic collaboration, Blender Bites looks to capitalize on the potential of the US market for protein supplements. Research published by Acumen Research and Consulting in October 2023 indicates that North America accounted for 41% of the global revenue share of plant-based protein supplements in 2022³, while another report in Fortune Business Insights forecasts the US protein supplements market to exceed 16 billion by 2029⁴. The launch of Superberry Sport aligns with Blender Bites’ dedication to advancing nutritional innovation and building a strong presence in the wellness and sports nutrition industry.

ABOUT BLENDER BITES

Blender Bites is a multi- award-winning Canadian company involved in the development and marketing of a line of premium frozen beverage products with a focus on functionality. Blender Bites was founded in 2017 and quickly became a leader in the “easy smoothie” category in North America. With a focus on better-for-you ingredients and convenience, the Company is proud to be pre-portioned without the use of any inner plastic packaging. Blender Bites products are certified organic, non-GMO, gluten free, dairy free and soy free and contain functional ingredients such as whole food vitamins, collagen, and probiotics. Blender Bites 1-Step Smoothies and 1-Step Frappes are distributed across Canada and the US, and are currently sold in over 5000 stores, including Walmart Canada, Loblaws, Sobeys, Walmart USA, Winn-Dixie and the Albertsons group of Companies.