Minnesota Myth of the AFL Signs Merchandising Deal with HUMBL Authentics

San Diego, California, March 07, 2024 (GLOBE NEWSWIRE) -- HUMBL, Inc. (OTC: HMBL) and HUMBL Authentics announced today that it has signed an agreement with the Minnesota Myth of the Arena Football League (AFL). The Minnesota Myth is the first US professional football franchise with a sole Latina owner. The deal will be for the 2024 season, and will deliver merchandise in the areas of clothing and collectibles.

HUMBL Authentics provides unique technology solutions in areas that provide increased merchandise authenticity and transparency throughout the lifespan of the item.

“The AFL is working to level up the fan experience across digital wallets, ticketing and merchandise,” said AFL Commissioner Lee Hutton III. “With HUMBL’s use of blockchain technology, the ability for fans to have a secure, authentic and exciting transaction inside their digital wallet means a better experience for fans.”

HUMBL Authentics has introduced a bespoke solution that seamlessly integrates cutting-edge technology with fashion. Each piece of clothing is affixed with a custom-printed product label that features a QR code. This QR code serves as a digital gateway: when scanned with any mobile device, it directs the user to the registry page of the garment. This page details the blockchain record for the item, providing transparent access to its provenance, authentication process and other vital information. This approach not only elevates the trust and assurance in the authenticity of the clothing but also enhances the consumer experience by offering immediate verification and insight into the garment's history and origins.

These innovations position HUMBL Authentics and the Minnesota Myth at the forefront of the fight against counterfeit clothing, ensuring that only genuine, verified items reach the market with additional authentication measures that include digital Certificates of Authenticity (CoA).

“When I was looking for an innovative approach to my apparel line, I was excited for the opportunity to partner with HUMBL Authentics. My vision was to create a line that would reflect the diversity of our fans, without compromising the quality of the merchandise. I am thrilled to release the King Lobo line which will be followed by two additional lines: Queen Loba (apparel for women) and Baby Lobos (apparel for kids). I appreciate all the work that HUMBL has accomplished to make this a reality,” said Diana Hutton, President and Owner of the Minnesota Myth.