GURU Organic Energy Unveils New Website and New Revitalized Brand Design

• Strategic investment reflects GURU’s growing market share in its online growth vector.
• Redesigned website elevates the GURU shopping experience and supports evolving consumer needs.
• Website also showcases GURU’s upcoming new can design, with a dazzling new look and greater emphasis on the brand’s energy attributes.

MONTREAL, March 13, 2024 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand¹, is excited to announce the launch of its redesigned website featuring a sleeker interface, simplified navigation, and an overall enhanced user experience. This includes an improved subscription program that offers more choices to consumers and is easier to navigate and customize. The website also showcases GURU’s upcoming newly-design cans, as part of its evolving branding strategy.

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Carl Goyette, President and CEO of GURU, commented: “We committed to enhancing GURU’s website as part of our online strategy to grow our market share in this large market, while always focusing on profitability. This new website will simplify and personalize user functionality and interaction, which we expect will improve sales execution and conversion. As we continue to grow our brand through innovation, the time was right to introduce a new look for our cans that would better reflect our various types of existing and upcoming energy drinks. We firmly believe that these improvements will complement GURU’s growth initiatives in Canada and the US.”

About GURU Products
GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.