National CineMedia (NCM) Launches New Offerings to Transform Cinema into a Modern, Full-Funnel Media Solution - Seite 3

According to analysis by Affinity Solutions, NCM campaigns also resulted in notable improvements in key sales metrics including spend rate, shop rate, purchase rate, and spend per shopper. These findings underscore the undeniable business value of moviegoers. With these guarantees, NCM is unlocking the accountability, transparency, measurability, and return on ad spend that brands are seeking in today's competitive marketplace.

Transforming the Movie Experience with New Brand Campaigns and Creative Content

As part of its goal to transform cinema advertising and drive scalable impact for marketers, NCM has released a wide range of custom content solutions including turnkey editorial sponsorships in The Noovie Show, takeovers with long form brand films, immersive experiential activations in theater lobbies, themed trivia segments leveraging movie IP, and fully integrated marketing campaigns tied to film titles or pop culture themes.

Noovie Studios, NCM’s in-house creative studio, is also launching three new sponsorable content platforms as part of the 2024-25 upfront:

• Sustainability – Directly appealing to NCM’s socially conscious Gen Z audience, “Wonders of the Ocean” will immerse moviegoers in spectacular underwater footage provided by Ocean X, the non-profit focused on protecting the oceans to drive positive change.
• Fashion – In partnership with the Council of Fashion Designers of America (CFDA), NCM is launching “Going Behind the Seams with the CFDA and Noovie,” a series that follows up and coming fashion designers Collina Strada, Wiederhoeft, Zankov, and others, as they prepare for runway shows.
• Hollywood – “Close Up with Perri Nemiroff” features film critic Perri Nemiroff interviewing top Hollywood talent such as the cast of Mean Girls: The Musical, Jack Black (Kung Fu Panda 4), Michael Chaves (director of The Nun II), and John Carney (director of Flora and Son).

Other recent editorial launches in The Noovie Show include “Religion of Sports” about inspirational athletes, and “Bowl’d Entrepreneurs” from One37PM.

About NCM

National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s Noovie Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM’s cinema advertising platform consists of more than 18,400 screens in over 1,450 theaters in 190 Designated Market Areas (all of the Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240313777280/en/

The National CineMedia Stock at the time of publication of the news with a raise of +0,65 % to 3,87USD on Nasdaq stock exchange (13. März 2024, 01:00 Uhr).