Flow Beverage Corp. Launches Evolved Brand Identity with New Sustainable Packaging and Brand Platform

Flow Beverage Corp. (TSX: FLOW; OTCQX: FLWBF) (“Flow” or the “Company”) is thrilled to unveil at Expo West in Anaheim, California (Hall E, Booth 5515) its refreshed, newly designed and most advanced sustainable packaging, set to debut later this summer in 2024 across North America alongside a new brand platform. This revitalization marks a pivotal moment for the brand, accentuating its premium appeal both on the shelves and in the hearts and minds of consumers. The rollout will commence with the introduction of the updated packaging for Flow Original, followed by the release of Flavored Water later in the year, solidifying Flow's dedication to driving growth and sustainability across established and emerging channels.

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The redesigned packaging aims to elevate Flow's presence within the premium water category, boasting a refined and sophisticated design system. Emphasizing clear communication of its unique selling points, bolstered brand recognition, and a fresh emphasis on mineral rich properties as a key product differentiator, the new packaging is poised to captivate consumers' attention and reinforce Flow's commitment to excellence. “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms,” said Nicholas Reichenbach, Founder and CEO of Flow.

Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced, naturally alkaline mineral spring water, in a recyclable plant-based pack. Today Flow is announcing its most sustainable Tetra Pak package yet, with 80%+ renewable materials, and mindfully sealed with an improved sugarcane-based cap. The new Tetra Pak carton replaces traditional polymers with bio-based ones and contains post-consumer recycled content for the first time. Flow's new package is also designed to have the lowest carbon footprint to date; seven times lower than glass, four times lower than aluminum, and three times lower than PET.