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     161  0 Kommentare Adobe And Microsoft Partner to Bring New Generative AI Capabilities to Marketers as They Work in Microsoft 365 Applications - Seite 2

    Together, Adobe and Microsoft will address these challenges. Initial capabilities will focus on addressing the needs of marketers who often work across multiple teams internally and externally while managing campaign goals, status and actions. The capabilities will address scenarios including:

    • Strategic insights in the flow of work: Enriched with relevant campaign insights from Adobe Experience Cloud applications such as Adobe Customer Journey Analytics and Adobe Workfront, combined with Dynamics 365, the Copilot for Microsoft 365 experience helps marketers get quick insights and updates in Outlook, Teams and Word. Marketers can ask questions to get the status of a marketing project, understand the effectiveness of a campaign, outstanding approvals, and actions to take, or the audience and KPIs being defined in the latest campaign brief.
    • Create campaign briefs, presentations, website updates and emails with relevant context: Marketers can easily be data-driven without having to go to multiple tools or people for insights. Marketing insights from Adobe and Dynamics 365 will be available in Copilot for Microsoft 365 to create briefs, presentations for exec reviews, reports and updates. With Adobe Experience Manager Sites capabilities integrated into Copilot for Microsoft 365, marketers can create imagery with Adobe Firefly generative AI or copy for marketing experiences directly in Word and publish to channels such as web and mobile.
    • Keep projects moving with in-context notifications and summaries: Often marketers will need to go into multiple applications, emails and chats to compile a project status–from feedback and approvals to work item changes or due dates. These integrated capabilities informed by Adobe Workfront can work across these applications to create notifications informed by relevant marketing data to stay on top of any changes and actions to take.

    For more information, and updates, sign up here.

    About Adobe

    Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

    About Microsoft

    Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

    1 Global survey on function-specific pain points and opportunities
    This survey was conducted as part of our Work Trend Index research by an independent research firm, Edelman Data x Intelligence, among 18,100 full-time employed or self-employed workers across 12 markets between July 21, 2023, and November 1, 2023.


    The Adobe Stock at the time of publication of the news with a fall of -0,38 % to 505,3EUR on Nasdaq stock exchange (26. März 2024, 16:35 Uhr).
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    Adobe And Microsoft Partner to Bring New Generative AI Capabilities to Marketers as They Work in Microsoft 365 Applications - Seite 2 Today at Adobe Summit – the world’s largest digital experience conference – Adobe (Nasdaq:ADBE) and Microsoft (Nasdaq:MSFT) announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to help …

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