Zscaler Finds Enterprise Use of AI/ML Tools Skyrocketed Nearly 600% Over the Last Year, Putting Enterprises at Risk - Seite 2

Manufacturers responsible for more than 20% of enterprise AI/ML transactions

Manufacturing was found to be the industry leader in AI transactions across the Zero Trust Exchange platform, driving nearly 20% of the total volume. From analyzing vast amounts of data from machinery and sensors to preemptively detect equipment failures to optimizing supply chain management, inventory, and logistics operations, AI is proving instrumental to manufacturers. The other notable verticals that comprise the top five are finance and insurance (17%), technology (14%), services sectors (13%), and retail/wholesale (5%).

ChatGPT leads the way as the most popular GenAI application

Research shows that ChatGPT accounted for more than half of all enterprise AI transactions (52%), while the OpenAI application itself ranked third (8%). Drift, the popular AI-powered chatbot, generated nearly 20% of enterprise traffic, while LivePerson and BoldChat also made the list. Writer was the favorite GenAI tool for creating written enterprise content.

The United States leads the way in enterprise AI tools usage

AI adoption trends differ globally as regulations, requirements, technology infrastructure, cultural considerations, and other factors play key roles. At 40%, the US produces the highest percentage of enterprise AI transactions globally. India was second at 16%, propelled by the country’s accelerated commitment to driving innovation.

Although the UK's share of global enterprise AI transactions is only 5.5%, it leads enterprise AI traffic in EMEA with over 20%. France (13%) and Germany (12%), as expected, follow closely behind as the second and third largest enterprise AI traffic generators in EMEA. However, the United Arab Emirates is a rapidly growing technological innovator in the region that has also emerged as a prominent AI adopter.

In the APAC region, ThreatLabz discovered a staggering increase of nearly 1.3 billion (135%) more enterprise AI transactions compared to EMEA. This surge can likely be attributed to India’s extensive usage and adoption of AI tools for conducting business across the tech sector, and it may suggest a higher concentration of tech jobs, stronger willingness to adopt new innovations, and fewer barriers to usage.

AI empowered threat actors amplify enterprise risk and security challenges

As the power of AI has advanced, it has become a double-edged sword for enterprises. While AI offers immense potential for innovation and efficiency, it also brings forth a new set of risks that organizations must grapple with–namely, risks associated with leveraging GenAI tools within the enterprise and an evolving landscape of AI-assisted threats.