Grove Collaborative Launches Grove Co. Rebrand with New Ready-to-Use Assortment in Beautifully Sustainable Aluminum Packaging - Seite 3

“Perfect Isn’t Sustainable” Campaign

Grove Collaborative aims to meet conscientious customers wherever they are on their sustainability journey, whether they’re trail blazers leading the movement or those taking their first small steps to reduce their plastic footprint. The Company also knows that living a more sustainable life can feel complicated and overwhelming — especially in a world where it’s impossible to make perfectly sustainable choices 100% of the time.

That’s why beginning in April, Grove will champion the idea that “Perfect Isn’t Sustainable, Progress Is” — a rallying cry to think about sustainability differently — through a digital campaign across paid, social, email, and performance marketing channels. Instead of judging individual choices or others for not being perfect, Grove wants to celebrate all sustainable choices, starting with small, achievable ones. By choosing aluminum over plastic or purchasing a refill system instead of a single-use plastic product, customers can help move the consumer products industry away from single-use plastic and towards more sustainable solutions.

Grove Co. Innovation Launches

Ready-to-Use Assortment

The newest product offering from Grove Co. is a ready-to-use line of everyday home essentials in aluminum packaging, including hand soap, dish soap, and concentrated laundry detergent, making it more convenient than ever for customers to make sustainable choices. The new assortment aims to lower the barrier to sustainable home care by providing affordable, beautiful, reduced plastic offerings at an entry price point without the need for a durable dispenser. The hand soap will retail at $3.99 and the dish soap will retail at $5.49. Grove Co.’s ready-to-use concentrated laundry detergent, retailing for $9.99, comes in a sleek aluminum bottle with a category-first, no-drip aluminum dosing cap for easy dispensing.

The ready-to-use hand and dish assortment was brought to life through Grove Co.’s ongoing retail partnership with Target to develop a product line that stands out on store shelves and conveys sustainability at a glance. Customers can find the new ready-to-use assortment on Grove Collaborative’s online marketplace and in more than 7,500 brick-and-mortar stores across the U.S. through retail partners like Target, CVS, and more. Grove Co. will also continue to offer its hallmark refill solutions, which include a durable dispenser and concentrated refills in aluminum packaging.