Grove Collaborative Launches Summer Limited Edition Collection with The Nature Conservancy

Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), a leading sustainable consumer products company, Certified B Corporation, and Public Benefit Corporation announced the launch of its new Grove Co. Summer Limited Edition Collection with The Nature Conservancy. As the Company’s conservation partner since 2023, The Nature Conservancy and Grove Co. brand conceptualized a sustainable collection of home care essentials inspired by seasonal scents from the Alaskan rainforest, which was created by Grove. The collection celebrates the ongoing work to support conservation across two million acres of the Emerald Edge temperate rainforest in Southeast Alaska, led by Indigenous peoples in partnership with The Nature Conservancy and supported by Grove Collaborative.

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Grove Collaborative launches their Grove Co. Summer Limited Edition Collection in partnership with The Nature Conservancy, celebrating their ongoing work to support Indigenous-led conservation across two million acres of the Emerald Edge temperate rainforest in Southeast Alaska. The Alaskan rainforest provided inspiration for the collection's upcycled seasonal fragrances, Coastal Cedar and Summer Huckleberry. (Photo: Business Wire)

“When Grove Collaborative asked The Nature Conservancy to build on our existing conservation partnership in Southeast Alaska, we were beyond excited to brainstorm ideas for scents that represent Southeast Alaska summertime,” said Nikolaj Lasbo, Marketing Director for The Nature Conservancy’s Emerald Edge program, which is focused on supporting Indigenous-led conservation in the region. “Cedar trees are an important cultural species for Indigenous Peoples from Alaska to the Pacific Northwest, and huckleberries have been an important food and medicine for millennia. By bringing these scents into their homes, I hope that Grove customers feel a sense of connection to this special place and to the people who care for the landscape.”

Preserving our existing ecosystems and forests is one the most effective strategies for stabilizing our climate and safeguarding biodiversity. Grove has committed to a deforestation-free supply chain through its Responsible Paper, Packaging and Fiber Policy and prioritization of FSC-certified paper packaging whenever possible for its Grove Co. line of owned products. From 2018-2022, Grove planted one million trees in partnership with The Arbor Day Foundation, helping restore critical areas of deforestation in the U.S. In 2023, Grove began a multi-year partnership with The Nature Conservancy, committing $1.5 million through 2030 to support Indigenous-led conservation across two million acres in the Tongass National Forest within the Emerald Edge — the world’s largest remaining coastal temperate rainforest. The new Grove Co. collection celebrates summer in Alaska and the progress made in advancing forest and community health to date, marking Grove’s first partnership with an organization to develop a collection that was “crafted with a cause.”