On Its 100 Years Anniversary, LUX Aims to Change Feminine Identity With 'In Her Name’ - Seite 2

"Our ambition with in Her Name" campaign is to create a movement challenging the status quo that still today, confines some women to narrow stereotypes.," said Severine Vauleon, Global Brand Vice President of LUX. "By collaborating with Dr. Liu Yanchun and harnessing the power of language, we aim to raise awareness about gender bias for Chinese names and inspire women to react to the initiative of adopting powerful names for themselves. By doing this, they will help to foster a more inclusive society where women are celebrated for their strength and resilience."

Marco Versolato, Chief Creative Officer - Unilever at VML Singapore, who spearheaded the campaign, commented, "The 'In Her Name' campaign represents a shift in how we perceive and celebrate femininity. By reimagining the power of language and visual representation, we have the opportunity to challenge stereotypes and create a more inclusive future for women worldwide."

The impact of the 'In Her Name' campaign extends far beyond naming conventions, reflecting LUX's commitment to championing diversity, inclusivity, and gender equality. Join LUX in the 'In Her Name' campaign and be part of a movement celebrating the beauty, strength, and resilience of women everywhere.

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About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman's armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

News Source: LUX

18/04/2024 Dissemination of a Financial Press Release, transmitted by EQS News.
The issuer is solely responsible for the content of this announcement.

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