Verizon Business Second Annual Latino Small Business Survey Highlights Optimism and Digitalization - Seite 2

However, this optimism was clouded by critical business concerns ranging from their worries about tapping into their personal savings to finance the business (71% of Latino SBOs vs. 53% of non-Latino SBOs) as well as worries about their ability to pay bills/rent each month (64% of Latino SBOs vs. 49% of non-Latino SBOs). Furthermore, year on year, these Latino businesses expressed greater concerns about maintaining adequate staffing levels (71% vs. 60% in 2023) and avoiding cash flow disruptions (79% vs 69% in 2023).

A desire for digital innovation and the ability to tap into experts to help navigate
Regarding digital innovation, Latino SBOs indexed higher across numerous dimensions, including naming technology as a top investment priority (41% vs. 30% of non-Latino SBOs), as well as eCommerce investment (31% vs. 19% of non-Latino SBOs). They also are more concerned about ensuring the security of company networks and computer systems (77% vs. 59% of non-Latino SBOs). This may be because 30% of Latino SBOs reported a cybersecurity incident in the past year as opposed to 21% of non-Latino SBOs.

With a clear focus on growth, Latino SBOs are looking to leverage external support to fuel this growth. Types of support that Latino SBOs are interested in include resources to transition to digital-first operations (78% vs. 58% of non-Latino SBOs) and support to transition to new systems or ways of working (82% vs. 58% of non-Latino SBOs). The full survey findings can be found here.

Engaging with businesses to offer reliable solutions
As expressed in the study, small businesses of all backgrounds desire to tap into expert advice to drive their businesses forward and Verizon Small Business Days provides this forum to leverage business experts. Running from April 22 through April 28, small businesses are invited to consult with a Verizon Business specialist. Business owners can capitalize on timely offers and solutions designed to drive their business forward. The promotions and services available include the following:

• A free tech check to determine the viability and longevity of their current solutions.
• A free 5G phone for businesses that switch to Verizon with no required trade-in; plus, up to an additional $300 off.¹
• Switch to an LTE Business Internet 50 Mbps plan and get Verizon Business Internet Security Plus on us for 12 months, with ransomware, phishing protection, and anti-malware to help protect your business.²
• Up to a $1,000 Visa Prepaid Card when you switch to select Fios Business Internet plans with a 2-year term.³

Providing small businesses with digital-ready resources