How I Got Here: Burge Diemer - Seite 2

Stretch Assignment

In one of my previous jobs, I was put on a stretch assignment in Canada for a year and a half, which taught me how to adjust our brand messaging and tone based on cultural nuances while staying true to the core of our brand essence.

Lateral Move

When I worked at Jack in the Box, I made a lateral move from marketing to operations to broaden my perspective of the business and build trust and credibility with the franchisees. This experience helped me appreciate the key role the restaurant teams play in delivering great customer experiences and helped me become a well-rounded marketer, as I quickly realized that no matter how great a product or marketing idea is, if it cannot be scaled up and executed consistently, it will not work.

Do you believe in work/life balance?

Earlier in my career, as a young mother, trying to achieve the perfect work/life balance created unnecessary pressure and guilt on both fronts. Therefore, I try to embrace a more flexible approach that accommodates the fluctuating demands of my work and personal life even when it is not always balanced.

I focus my energy on living a more fulfilling life by driving results and impact in my work, never missing special moments with my kids such as watching their soccer games, doing Pilates and taking long walks while listening to my favorite podcasts. These walks allow me to immerse myself in the environment, providing a deep appreciation for nature's beauty and a gentle reminder of the importance of preserving and caring for our planet.

What do people think you do versus what you actually do?

People think my job is to come up with new food ideas, but really, my role is to spearhead marketing strategies, elevate The Habit as a modern and distinctive brand and drive our sustainability objectives. One of the most exciting initiatives I championed was the integration of plant-based burgers into our core menu, which reduced our carbon footprint. I was also proud to lead efforts to transition our to-go packaging from plastic to paper.

I still constantly get new recipes from passionate food enthusiasts, friends and family. If they are a good fit for our brand, I often pass along these ideas to our talented chef. Most recently, I got a suggestion for a fried doughnut burger from one of my son's soccer coaches who was confident that it would be a massive hit for The Habit. I am still holding on to that idea!

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