JetBlue Elevates Seamless Living in the Sky with Blueprint by JetBlue

A Personalized Inflight Experience - Seite 2

Tailored Touchpoints for Seamless Connection

Beyond inflight entertainment options, Blueprint expands on JetBlue’s existing products that give customers a more personalized experience and brings their entire travel journey to their fingertips:

• Personal greetings: Customers can now change their preferred name on their JetBlue travel profile to be displayed in a personal welcome message on seatback screens, whether or not they identify with their legal name.
  • JetBlue is the only airline that greets customers with confetti graphics and a complimentary drink (21+) when flying on their birthday.
• Flight connect: Customers can access information regarding their JetBlue connecting flights and gates right at their seat.
• Seatback ordering: JetBlue’s seatback ordering feature that lets customers make meal selections directly from the seatback screen now extends to its A321neo with Mint aircraft, further elevating dining on all transatlantic flights.
• Loyalty made easy: Customers can enjoy easy one-click sign-up to JetBlue’s TrueBlue loyalty program through a QR pop-up on seatback touchscreens that automatically populates first and last name directly on a personal device.

The new personalization functions have begun rolling out on JetBlue’s AVANT touchscreen aircraft powered by Thales and are expected to be completed next month.

“JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft,” said Jayne O’Brien, head of marketing and customer support, JetBlue. “By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms.”

Since its inception in 2000, JetBlue has been the architect of industry-leading, customer-centric products that have pushed the industry standard forward. Whether with seatback entertainment at every seat, free Wi-Fi^a that allows for a multi-screen experience, the most legroom in coach^b, or self-service snacks in the JetBlue Pantry, JetBlue consistently provides a seamless, customer-first onboard experience.

This is just the beginning for the airline’s inflight personalization capabilities, which will continue to roll out under the Blueprint by JetBlue platform in the future. To learn more about Blueprint by JetBlue, visit jetblue.com/flying-with-us/inflight-experience/blueprint.