NovaBay Pharmaceuticals Launches Avenova Product Bundles for Individualized Relief from Multifactorial Dry Eye Symptoms

NovaBay Pharmaceuticals, Inc. (NYSE American: NBY), a company developing and commercializing high-quality eyecare and wound care products, announces the introduction of an expanded line of Avenova product bundles specifically designed to provide easy, affordable and effective solutions for individualized relief from dry eye symptoms. The new Avenova product bundles align with findings among optometrists surveyed in the Eyes on Eyecare 2024 Dry Eye Report of the multifactorial nature of dry eye disease and the recommendation that personalized treatment beyond artificial tears may be important for successful management.

“Dry eye syndrome is one the most commonly observed clinical diseases in the U.S. with approximately 16 million Americans suffer from this condition. As dry eye and other ocular surface diseases become increasingly prevalent, the U.S. dry eye syndrome treatment market is projected to grow from $3.02 billion in 2023 to $4.86 billion by 2030 as more consumers seek relief,” said Justin Hall, CEO of NovaBay. “Our new Avenova product bundles align with where we see the market going, as confirmed by the 2024 Dry Eye Report. The report specifically identified daily lid and lash hygiene as among the top three approaches for patients for dry eye disease, and hypochlorous acid as a top approach for patients with Demodex blepharitis. The cornerstone of each product bundle is Avenova Antimicrobial Lid & Lash Solution, the No. 1 physician-recommended hypochlorous acid lid and lash spray, which is recommended for twice daily use. Importantly, Avenova spray is formulated with our proprietary pure hypochlorous acid, differentiating it from other hypochlorous acid sprays on the market.

“Recognizing that dry eye can be stubborn with multiple underlying causes, we broadened the Avenova product line over the past several years to encompass a full portfolio of scientifically developed products for each step of the standard dry eye treatment regimen,” he added. “We are now taking the next step by offering specially priced bundles that are essentially mini regimens with fundamental modalities such as hygiene, heat therapy, hydration and nutrition, to help consumers select a group of products to more effectively combat their symptoms of dry eye. This bespoke approach to improving consumer satisfaction is expected to further increase Avenova brand loyalty.”