Brazil’s Firms Reap Benefits of an Evolving Cloud Landscape

Microsoft and other leading hyperscalers are expanding their business in Brazil as enterprise demand for cloud services continues to heat up and ecosystem partners respond with a widening range of solutions and services, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens Microsoft Cloud Ecosystem report for Brazil finds the increasing number of Brazilian enterprises adopting the cloud is driving providers to offer more solutions and services, which in turn attracts an even greater number of companies to the cloud. In response to this continuous growth cycle, Microsoft has already significantly expanded its cloud infrastructure in Brazil and has plans for further expansion to provide additional resilience and redundancy for customers that build and operate mission-critical applications and workloads, the ISG report says.

“Microsoft is experiencing a period of expansion and innovation in the Brazilian market, gaining greater power through a more mature partner ecosystem and by expanding Azure’s availability to data centers in the southern part of the country,” said Bill Huber, partner, Digital Platforms and Solutions, for ISG. “The Microsoft partner ecosystem has grown 15-fold since 2021, with more partners being accredited based on changes to the company’s qualification process.”

One of the most prominent features of Brazil’s constantly evolving technological landscape is, of course, artificial intelligence, or AI. After investing in OpenAI and involving its entire organization and its solutions in the most successful generative pre-trained transformer (GPT) architecture in the history of technology, Microsoft has taken a leading position in terms of market value among its main competitors, the ISG report says.

Unlike more tentative efforts elsewhere that consist primarily of preliminary exploration of AI’s potential, AI initiatives in Brazil go beyond simply hiring a technology expert and creating some content, the ISG report says. Service providers in Brazil are actively involved in code development and are at the forefront of developing customized GPTs with OpenAI Studio on Azure, the report says. Initiatives include support for advanced applications in predictive analytics, prescriptive solutions and the development of responsive bots. Enhanced capabilities include providing personalized recommendations and data clustering and segmentation to deliver customized solutions across various economic sectors, ISG says.