DGAP-News

Ströer Out-of-Home Media AG: Ströer continues its growth path - Seite 2

delivering concrete proof of this by expanding our digital activities - in
particular by rolling out our Out-of-Home-Channel network in train stations
and shopping malls - and therefore creating the third pillar in the
moving-picture market, ´ said Udo Müller, CEO of Ströer. ´This will allow us
to leverage growth opportunities for the future because digitalization is
setting the pace and direction of the media market and is taking
out-of-home advertising into a new and promising dimension.´

In the fiscal year, Ströer invested heavily in the quality and capacity of
its advertising media portfolio to provide additional growth potential for
out-of-home advertising. The main focus of investments here was on premium
products in Germany, such as the Out-of-Home-Channel (OC), which is the
largest digital moving-picture network with a nationwide reach installed by
Ströer in German train stations. The acquisition of ECE flatmedia GmbH, a
provider of digital marketing concepts for shopping malls, will enable
Ströer to expand its OC network to malls. In 2011, the Company also drove
forward the roll-out of Premium Billboards and significantly expanded its
advertising media capacity in Turkey. Overall, Ströer increased its
investments by 82.6% in the fiscal year to EUR 52m (prior year: EUR 28.5m).

The investments in the Out-of-Home-Channel are already bearing fruit. A
performance study published today by Ströer proves that the reach achieved
by its Out-of-Home-Channel in train stations is comparable with that of
medium-sized German television stations (VOX, kabel eins and RTL II). The
representative study credits the new digital out-of-home advertising
network with a monthly advertising media reach of 58% among the young
target group of 14 to 29-year-olds, and 41% among 14 to 49-year-olds. The
study strengthens the Out-of-Home-Channel´s position in the moving-picture
market. The market research institute Enigma/GfK surveyed more than 5,000
people from October to December.

Operating segments

Ströer Germany
The largest segment, Ströer Germany, which accounts for approximately 74%
of revenue, increased its revenue by 4.2% in 2011 to EUR 427.3m (prior
year: EUR 409.9m). At 6.2%, Ströer´s organic revenue growth exceeded the
increase recorded by the advertising market in 2011, which was 3.5% based
on gross advertising spending according to Nielsen Media Research.
Operational EBITDA in the domestic market climbed by 5.3% to EUR 115.3m
(prior year: EUR 109.5m), while the operational EBITDA margin rose slightly
by 0.3 percentage points to 27%. Overall, Ströer Germany generated 8.5% of