hkp/// group

Digitizing HR - Commitment is often lacking - Seite 3

having a culture that tolerates mistakes when dealing with new technologies
and having an awareness that it is not possible to become a digital
champion overnight and without making any effort.

The cluster analyses performed by the study's authors produce some
surprising results with regard to the maturity of digital culture within HR
departments. For instance, a greater degree of digital maturity by no means
guarantees greater efficiency. In fact, when implementing a digital
culture, companies have a much worse HR ratio (number of HR employees
compared to the size of the entire firm) than traditionalists, that is to
say companies that are currently doing next to nothing about digitization.
This shows that digitization in all its entrepreneurial facets requires
initial funding and only leads to efficiency improvements in the medium
term.

Surprisingly, no company in the study currently sees itself as a "digital
champion" - a company with a strong IT base and a strong IT culture that
combines the competence and commitment. Digital maturity doesn't just mean
that a company has implemented as much expensive technology as possible: It
means that it understands the value of such technology, and that depends
critically on having the right culture in place.

HR must undergo digitization itself, as well as facilitating it within the
rest of the firm

Senior Partner at hkp/// group Thomas Faltin summarizes the study's
findings as follows: "Only if HR is able to master the challenges of
digitization and digital transformation will it be able to successfully
position itself as a strategic partner of management, and also position the
company as a digital organization. HR must be the driving force in this
process, bringing together the different stakeholders in the company and
their requirements and so making a significant contribution to the digital
roadmap for achieving the company's goals."

Background to the study

HR goes digital is a joint study by hkp/// group and the Business
Administration/HR Management degree program at Baden-Wuerttemberg
Cooperative State University (DHBW Lörrach). HR experts and decision-makers
from a total of 138 companies of different sizes from various industries in
Germany, Austria and Switzerland participated in the online survey. The
results were analyzed using statistical methods including factor, cluster
and discriminant analysis. For a summary of the results, please e-mail
[e-mail].

Contact: Thomas Müller,[phone], [e-mail]


End of Media Release

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Issuer: hkp/// group
Key word(s): Enterprise

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