Startups Rate Personal Chemistry with Investors Above All Else in New Survey to Determine their Hierarchy of Needs - Seite 2

Birr continued: "At the Innovation Hub we're eager to challenge convention and develop dynamic partnerships that advance the ambition of our founders. This research has provided us with a guide to ensure we can work with our future investments in the best way possible - as determined by them."

Other findings include: 

• Future Investment Channels
  • The majority of aspiring founders would turn to angel investors (66 per cent) or VC's (54 per cent).
  • Only 4 per cent would consider a P2P loan and 14 per cent would consider a bank loan.
  • 43 per cent would turn to a strategic investor and 39 per cent would consider an accelerator programme.
• Where Will The Money Go
  • Customer acquisition (27 per cent) and product development (26 per cent) were the two key stand out uses of investment, followed by talent (19 per cent).
• Talent Pinchpoints
  • Programming skills are in demand. Front end and back end developers are the most challenging hires for new businesses (47 per cent).
  • This was followed by other product related roles, UI/UX designer (29 per cent), mobile applications developer (24 per cent) and product (24 per cent).
• Investment Information Sources
  • 63 per cent use word of mouth to find out about investors
  • A majority rely on Angel List (57 per cent) TechCrunch (51 per cent) and Crunchbase (50 per cent)
• Topics of Interest
  • Two topics hold particular appeal for founders - learning more about other startups in their space (68 per cent) and information on new funds (65 per cent).
  • Advice from investors is also of interest to a majority of founders (57 per cent).
  • Legal information was the topic with the least interest (20 per cent).

The survey of 164 startup companies across the UK took place from January till March 2017. Of the respondents, three quarters have global ambitions, while 44 per cent believe they have the potential to become a billion dollar company.