Da Vinci Luxury AG

First positive results of the restructuring of the sale of Manutd. Lifestyle Edition

Public disclosure of inside information according to article 17 MAR

Berlin (pta007/26.04.2017/08:00) - As announced in early March, Da Vinci Luxury has found the first reseller for the Manchester United Lifestyle Edition. Selected models are now available at the Red Legends Store in Old Trafford. The sale in the official Manchester United Megastore and United direct (Online) are still on schedule.
Red Legends, founded in 1955, is the oldest Manchester United Supporters Store, just 100 meters from Old Trafford Stadium in Manchester. From the very extensive collection, the series are preferred to be offered, which may have the greatest sales opportunities, e.g. The Cliff and the Trinity series, which range in price from 50 to 79 euros. In addition, due to the proximity to the Old Trafford stadium, it is possible to start promotional activities. In particular, on match-days cost-effectively and thus directly to reach thousands of fans. The sale at the Red Legends Store can be boosted directly through accompanying social media activities. A considerable number of fans also come from abroad, often from Asia. These visitors are especially interested in the purchase of fan articles.
The activities at the Red Legends are co-ordinated by our cooperation partner Megafanstore Marketing Ltd, who also speaks with other resellers.
Negotiations with major partners on exclusive rights for respective countries are making progress. On the whole, the negotiation of exclusive or part-exclusive rights is an advanced stage for 11 countries. In the next few weeks, we expect to have signed contracts.
A key element of the restructuring of sales, which was introduced in January 2017, was to organize the distribution network expansion also via external partners, not just as originally planned, to win individual resellers directly with their own staff and to use their own online platforms such as http://www.megafanshop.com. As a result, the fixed costs were reduced to a minimum. The measures are now showing first positive effects on costs and on sales. It is also intended to reduce the new ManUtd. Collection range of styles and to focus marketing on individual models. The goal is to establish these models as a standard shoe for Manchester United supporters and thus achieve very high sales figures.