Grocery Spend in Emerging Markets Overtook Developed Markets for the First Time in 2016 - Kantar Worldpanel - Seite 3

"Through Brand Footprint, the largest and most comprehensive study of FMCG brands in the world, we seek to quantify the value of consumer choice and to share some of the best examples of the strategies brands have deployed to grow." 

NOTES TO EDITORS: 

Brand Footprint: the study
Kantar Worldpanel's annual Brand Footprint study is based on research from 73 per cent of the global population; a total of one billion households in 43 countries across five continents-covering 75 per cent of the global GDP. As part of the study, Kantar Worldpanel tracks 200 FMCG categories around the world across beverages, food, health and beauty and home care.

Brand Footprint: the Top 50 ranking
Kantar Worldpanel's annual Top 50 ranking of the world's most chosen FMCG brands reveals which brands are achieving global success, providing insights to help FMCG brands set global targets more accurately and improve their global business growth.

It is set apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Consumer Reach Points (CRPs) form the basis of the ranking. An innovative metric that measures how many households around the world are buying a brand (penetration) and how often (frequency), it provides a true representation of shopper choice.

To access the full global, regional, country and sector rankings and a complete index of the brands included in the Global Top 50, please visit www.kantarworldpanel.com/brand-footprint-ranking

Methodology and scope
This year's ranking analysed 15,300 brands and 1 billion households in 43 countries across five continents in the 12 months to November 2016.

Key facts from the report 

Most chosen brands 

• Coca-Cola remains the world's most chosen brand, and is the number one brand in nine countries. Shoppers purchased Colgate over 6 billion times in the last year
• Maggi is the number one food brand
• Colgate is the top health and beauty brand
• Sunlight is the top home care brand
  

Top risers 

• Dettol has entered the top 50 ranking and is the fastest grower
• Sunsilk has entered the top 10, climbing two places and is the fastest growth brand in the top 10
• Dove added the most shoppers to its portfolio, recruiting 14 million new households
• Barilla is the fastest growing food brand

Global FMCG: a snapshot of 2016