Fulum FY 2017 revenue increased 6.9%; Gross Profit Margin rose to 71.6% - Seite 3

Meanwhile, the Group proactively launched different restaurants under the "Fulum Concept" main line in recent years, including "MeokBang Korean BBQ & Bar" and "Mount HallaSan BBQ" which mainly serve Korean cuisine, and "Treasure City Hot Pot Seafood Restaurant", "Winter Steam Pot Restaurant", "The Orient Barbecue Cuisine", "Winter Yutango Restaurant" and "Steamy Seafood Cuisine" which mainly serve hotpot cuisine. The Group introduced a new brand "Co Co Kitchen" mainly serving "coconut chicken hotpot in Hainan style" in financial year 2016/17. Subsequent to the year end, the Group opened two "Tou Hotpot" restaurants in Causeway Bay and Tseung Kwan O respectively under a new Taiwanese hotpot brand, which are popular among the diners.

For the PRC market, the Group currently operates three "Fulum Palace" restaurants in Guangzhou, Zhuhai and Fuzhou, respectively. All of them which are located in the residential areas with dense population mainly provide mass catering services so as to meet the neighbourhoods' demand for Chinese cuisine and wedding venues within the regions. Believing in the enormous consumption power in the PRC market, the Group will open new restaurants in due course in the future to provide Mainland China residents with quality catering experience and services.

The following table sets forth the number of restaurant by business for the financial years indicated:

Number of restaurants (as of 31 Mar)			FY2016		FY2015
	"Fulum" main brand		46		45
	"Sportful Garden" main brand		12		11
	"Fulum Concept" main line		27		21
Total			85		77

The Group has introduced a customer loyalty membership card programme in June 2015 in the restaurants of "Sportful Garden" in Hong Kong for the Group's loyal customers to accumulate credit points to redeem for value-added benefits and gifts. Currently, there are more than 30,000 members under such membership programme. The Group will provide various membership benefits and discounts in order to increase the number of long-term customers.