Publishers Are Increasing Revenue with New IAS Viewability, Brand Safety, and IVT Optimization Solution

NEW YORK, NY--(Marketwired - Jul 18, 2017) - Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced an industry-first optimization solution for publishers to maximize the yield on their inventory, reduce impression waste, and streamline workflow with an automated, real-time platform. Publishers now have access to new data sets to fight pressing issues such as viewability, brand safety, and ad fraud and deliver better results for their customers.

Publishers Challenged with Evolving Advertiser Expectations
With the advertising ecosystem calling for transparency, publishers are under increasing pressure to deliver quality inventory that is aligned with advertiser expectations. According to a recent eMarketer report, 69 percent of publishers are concerned about viewability and the growing pressure to not charge for unviewed ads, which directly impacts their revenue streams.

"Brands and agencies continue to call upon publishers to respond to challenges in the industry around viewability, brand safety, and fraud," said Dave Marquard, VP of product management at IAS. "With our publisher optimization solution, publishers are empowered with the data and tools that were typically made available to advertisers only. This visibility allows publishers to analyze data that eliminates waste for the entire industry."

Bonnier, Business Insider, PopSugar, Purch, and Refinery29 Find Success

"The industry is losing a substantial amount of revenue when we transact on custom brand safety and viewability needs due to significant over delivery," says Sean Holzman, Chief Digital Revenue Officer at Bonnier. "IAS's optimization tool automates this process and allows us to leverage deep data and painlessly eliminate impression waste and achieve advertiser goals."

"IAS has taken a huge step forward in finding common ground with measurement and verification between the demand side and the supply side," says Marc Boswell, SVP, Sales Operations and Client Services, at Business Insider. "With Publisher Optimization, publishers finally have a real-time solution that helps deliver verified inventory to their clients. We've been able to significantly improve campaign yield, drastically reduce impression waste, and eliminate IVT as a result."