Publishers Are Increasing Revenue with New IAS Viewability, Brand Safety, and IVT Optimization Solution - Seite 2

"Purch is committed to delivering safe and transparent experiences to our clients. We have been extremely vigilant in the fight against IVT, and our partnership with IAS not only validates the overall quality of our inventory, they've also helped us drive better results via their Publisher Optimization tool. IAS has positioned themselves as the industry leader with this solution," says Michael Hannon, VP, Yield and Revenue Optimization at Purch.

"As a premium publisher with virtually all traffic from organic sources, we have been able to reduce IVT for our ad campaigns by leveraging IAS Publisher Optimization," says Dennis Ritell, Director, Advertising Operations at PopSugar. "IAS has developed a tool that empowers publishers and increases transparency, which benefits all parties. We see this as a step forward for the industry."

"Our advertisers demand highly viewable, IVT free, and brand safe inventory. IAS's publisher optimization solution allows us to meet all of these requirements," says Lauren Curtis, Director, Ad Operations and Ad Tech at Refinery29. "We've been able to achieve custom standards, including GroupM viewability, without wasting inventory. This solution makes it easier for publishers to meet advertiser KPIs, and increase revenue by utilizing automation."

Benefits of IAS Publisher Optimization Tool
Building on the publisher verification tool -- which reports on media quality metrics -- IAS's offering has continued to evolve and scale to meet the growing needs of publishers. The solution enables publishers to:

• Prevent over delivery and impression waste on viewability campaigns
• Customize viewability, brand safety, and IVT goals based on specific advertiser requirements
• Streamline workflow through real-time automated optimization and ad delivery
• Automate the creation of highly viewable, brand safe, and fraud-free Private Marketplace (PMP) deals for programmatic buyers 
• Monitor and sequester fraudulent activity across device

Leveraging Data Science and Machine Learning for Immediate Results

Publisher Optimization is powered by IAS's proprietary AI technology that provides intelligence with high throughput and low latency. This platform encompasses continuously trained, tested, and deployed machine learning models and leverages a state-of-the-art technology stack and specialized algorithms.

"Because our code runs on a page before an ad is sold, we can send signals about the ads on the page to our AI engine and make accurate predictions in real-time," says Sergei Izrailev, SVP of Data Science at IAS. "Generating real-time predictions at a high volume is no small feat. Automating this process is even more challenging -- this product wouldn't exist without the talent of our top-notch data science and engineering teams.

The solution is available to publishers now. For more information, contact [e-mail].

About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.

Press Contact
If you are a member of the press and are interested in covering us, please contact us at:
Integral Ad Science
Email Contact