Vertical Branding, Inc. (VBDG.OB) - 500 Beiträge pro Seite

[cyba]

Vertical Branding Receives $1 Million Order for E-Z Foldz Step Stool
Wednesday November 28, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTCBB:VBDG) announced today that it has received a $1 million purchase order from one of the world’s largest retailers for E-Z Foldz, a small, sturdy, value-priced folding step stool that holds up to 300 pounds and folds and stows away to under 2” wide. Vertical Branding has exclusive distribution rights with respect to U.S. mass market retailers for the patented E-Z Foldz product. Initially sourced for and sold to this primary retail outlet, strong consumer response and sales have prompted Vertical Branding to begin selling E-Z Foldz to other major retail chains as well.

“Our opportunity with E-Z Foldz is a reflection of what we believe to be a growing perception of Vertical Branding as a reliable source of high quality merchandise that brings value to retail consumers,” said Nancy Duitch, CEO of Vertical Branding. “We expect to build on this opportunity by developing, sourcing and selling similar convenient and easily stored products in what we believe could become a compelling category for retail buyers.”

About Vertical Branding, Inc.

Vertical Branding, Inc. (OTCBB:VBDG - News) is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company’s focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, personal care, and house ware product categories.


Contact:

CCG Investor Relations and Strategic Communications
Sean Collins, Senior Partner
310-477-9800 ext. 202
www.ccgir.com
or
Media Relations:
5W Public Relations
Neil Steinberg, 212-584-4306
[e-mail]

Source: Vertical Branding, Inc.

[cyba]

Antwort auf Beitrag Nr.: 32.598.122 von cyba am 28.11.07 14:43:38

O/S 23,271,223 shares -September 30, 2007
Float: 6,95 Million

[cyba]

Antwort auf Beitrag Nr.: 32.598.175 von cyba am 28.11.07 14:47:01

homepage: http://www.verticalbranding.com/

Produkte: http://www.verticalbranding.com/products/

10-QSB 30.09.2007: http://pinksheets.com/edgar/GetFilingHtml?FilingID=5554727

[strongbuyamitelo]

Antwort auf Beitrag Nr.: 32.598.122 von cyba am 28.11.07 14:43:38

Hört sich ja ganz gut an. Kann se allerdings noch nicht handeln. Muss se erst freischalten lassen.
Gruß

[cyba]

Antwort auf Beitrag Nr.: 32.599.311 von strongbuyamitelo am 28.11.07 15:54:41

mach hinne
mein pers. Kursziel sag ich hier lieber nicht, möchte nicht als pusher abgestempelt werden

[cyba]

Vertical Branding Appoints Alan Edrick to its Board of Directors
Thursday December 20, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTCBB:VBDG - News) announced today that it has appointed Alan Edrick to its Board of Directors effective immediately, replacing Jeffrey Edell. In addition to his responsibilities as a director, Mr. Edrick will serve as Chairman of the Company’s Audit Committee.

Mr. Edrick has extensive financial management and public accounting experience including debt and equity financing transactions, mergers and acquisitions, financial planning and analysis, and regulatory compliance. He currently serves as Executive Vice President and Chief Financial Officer of OSI Systems, Inc., a publicly traded, multinational provider of proprietary systems technology in the areas of homeland security, patient monitoring and optoelectronics.

Prior to OSI, Mr. Edrick served as Executive Vice President and Chief Financial Officer of BioSource International, Inc., until shortly after the company was sold to Invitrogen Corporation in October 2005. From 1998 to 2004, he was Senior Vice President and Chief Financial Officer of North American Scientific, Inc., and from 1989 to 1998, was employed by Price Waterhouse LLP in various positions including Senior Manager, Capital Markets. Mr. Edrick received a Bachelor of Arts degree from the University of California, Los Angeles and holds a Master of Business Administration degree from the Anderson School at the University of California, Los Angeles.

“We enthusiastically welcome Alan Edrick to the Vertical Branding Board of Directors,” said Nancy Duitch, CEO of Vertical Branding. “We look forward to tapping into his impressive depth of corporate, strategic and financial expertise.”

“I am pleased to begin working with the talented team at Vertical Branding,” commented Mr. Edrick. “I see tremendous growth potential for this innovative company and look forward to contributing to its success.”

Source: Vertical Branding, Inc.

[cyba]

Vertical Branding CEO Nancy Duitch prefers research over gut instincts and always looks at the bottom line.

Most companies pay lip service to the notion that the customer is always right. But Vertical Branding (OTCBB: VBDG) lives and breathes it.

Company CEO Nancy Duitch is what you might call a perfect marketer, listening closely to what the public wants, then giving it to them in a pretty little box. A selfproclaimed analytics geek, Duitch pursues not the next big thing but the next sure thing, relying on proven trends and a handful of ironclad rules to fuel the success of her newly public company.

Vertical Branding offers household and beauty products to the 28- to 55- year-old female market — affectionately dubbed its “sweet spot” — utilizing multiple channels of distribution, including direct marketing, e-mail campaigns, electronic retailing (such as the Home Shopping Network), traditional retail, and international distribution. The television-touted Hercules Hook has been one of the company’s most popular products, recently featured on television’s daytime talk show The View and given an A rating on Good Morning America.

Other successes in the current lineup include: Zorbeez, a multi-purpose household cloth; StarMaker, a high-end line of beauty products; and Wardrobe Wonders, a closet organization system.

Duitch believes in direct-toconsumer marketing, which, she says, saves time and money. “The big Fortune 500 consumer products companies may spend millions on an advertising campaign, but we do things a bit differently,” she says. “We research a new product from an operational and financial perspective. We create a story and test it on television and the Internet to see whether or not the product will resonate with the public. This way, we’re able to make money and brand our products at the same time.”

With more than 100 products cluttering her desk each month, Duitch is unwavering in choosing which projects the company will take on. She prefers a twist on an established product over acquiring a new product consumers aren’t familiar with. She considers whether a market is overcrowded or underdeveloped, and never makes a decision based on personal preferences.

“Once I made an emotional decision to do a project I fell in love with, and it was the worst failure I ever had,” Duitch recalls. “I believe in learning from your mistakes, so now I don’t deviate from what I know. Emotions just don’t belong in business.”

The CEO thrives on making the tough calls, a position she desired early in her career. But like many top female professionals, success didn’t come easily. “I grew up in the ’60s and early ’70s, and there really were no female business role models. But I still had delusions of becoming the head of a big company.”

She tells of one unsuccessful attempt to land a job after college. “I wanted to be a flight attendant; that’s what all the girls did in the seventies. During an interview, I was asked what my future goals were. I told them I wanted to be the president of the company. A friend of mine told the interviewer that she wanted to be a flight attendant for the rest of her life. She got the job.”

Duitch eventually landed a sales position in the beauty industry and quickly realized her natural instinct for business. Her career took off, but not without some road bumps. After taking four years off to raise a family, Duitch struggled to re-enter the workplace. “No one would hire me, so I took a job at a small salary just to learn a business,” she recalls. “But even then I knew I had to eventually be my own boss.”

Having reached that pinnacle, she offers this advice for women in corporate upper management: “Always ask questions. I find women are extremely communicative and have a tendency to talk instead of asking questions, while men have the tendency to make rash decisions without thinking it through. If you’re the boss of a company, it doesn’t mean you know everything, and I think a lot of bosses forget that. That’s how companies fail.”

Duitch attributes much of Vertical Branding’s success to the members of her executive team, many of whom have worked together for nearly a decade.

President Alan Gerson, whose resume includes stints at NBC and the Home Shopping Network, is the COO of the company, ensuring that the operations run smoothly. With his stellar history as an Internet entrepreneur, Gerson points to the importance of capitalizing on the Internet’s role in branding and marketing. “The Internet is about content, commerce, and community, and the winners in the world are going to build communities — not with websites but with their customers,” he says. “You should bring your consumer into the process, making them a real partner in what you’re doing. There are always more smart people outside the room than inside.”

For Vertical Branding, that process includes honing in on so-called recurring revenue, products that people will buy again and again. In the beauty industry, these products are easy to spot.

“Somebody buys a cream. They’re always going to want to buy that same cream if they’re happy with the results. If you’re bringing them a great quality product, they will always buy the same thing every 30 or 60 days,” says Duitch. “We analyze everything, from the amount of calls received, to the amount of click-throughs online, to our percentage of conversions that result in an upsell. We know that Mary Smith bought twice and cancelled the third time, and we try to reinvigorate that sale with special offers.”

Now the company’s goal is to push everything into retail distribution and onto the shelves of stores like Wal-Mart, Bed Bath & Beyond, Target, and Kohl’s. It’s there that lower profit margins are mitigated by lower expenses, and Vertical Branding is aware of the long-term profitability. But Duitch carefully walks the line between distribution channels.

“Just because a product is successful on the Home Shopping Network doesn’t mean it will work in retail, and vice versa,” she acknowledges. “I have products that have been very successful at retail but didn’t need any advertising campaign. The point is, in today’s business environment you need to have multiple channels of distribution. Without those you’re lost.”

The road to retail might be smoother thanks to an acquisition that gave the company rights to the products, brands, and relationships of Adsouth Partners last year. Vertical purchased the consumer products division of the Florida-based media group for $1.5 million and 5.5 million shares of common stock. Absorbing Adsouth’s retail sales force has given the company valuable expertise in a competitive industry. “It’s all about understanding the retail business,” says Duitch. “You have to know how much advertising to allow, when to take back a product, and when to be tough with your buyers. You have to understand the business or you’ll get killed by the big guys.”

For now, the company continues to rely not only on retail, but also on its direct-to-consumer approach. Once shunned by larger companies as falling on the lower end of the market, direct marketing is becoming more popular – an encouraging trend for still-budding Vertical Branding. “I think it’s interesting that big companies like Proctor & Gamble, TIVO, and Kodak now use it as their newfound mantra,” says Duitch. “They’re all doing it now, and I think the Internet has made it okay because that’s the only way to do business there.”

As for Duitch’s business plan, she doesn’t intend to stray from it any time soon. “If a product doesn’t fit into our sweet spot, we’re not interested. On the business side, you must use your analytics or you’re going to die. All inventors love their products. The difference between us and them is that we fall in love with the bottom line.” Nancy Duitch with Alan Gerson, president and COO.

—By Annah Mason

http://www.equitiesmagazine.com/companies_back_to_basics.php

[cyba]

Posted by: Raw_eggnog
In reply to: None
Date:12/27/2007 2:37:51 PM
Post #of 601

Notes From VBDG Meeting 12/26/07

(in no particular order)

--Selling has been done by Baron Partners who purchased the stock from the original owners of AdSouth

--Road show begins in January

--International sales begin Q1 2008 in Europe, South America, and Asia through the efforts of an international distributor who will be translating the infomericals for each of the various countries

--EZ Foldz coming to Target, Linens N Things and other major retailers in 2008

--Several new product launches over the next four (4) months with commitments by many major retailers to buy already. I managed to get a peak when I was snooping around at some of the plans including a comercial for a product that has the potential to replace the iron IMO -- it looks like a handheld "steam wand" that "irons" clothes through use of steam but is light weight, safe, and can be used on clothes that are hanging or even worn. Perfect for travelers or anybody who hates or doesn't have time to iron. Hard to describe in this post, but when the infomercial comes out I think all of us will be buying it.

--No products are sold on consignment. All products are considered sold upon shipment.

--2008 is expected to be a breakout year with accelerating top and bottom line growth each Q.

--No need to raise funds.

--They own a piece of real estate that they have no use for worth around $5.5 million. They just put it up for sale and will take whatever they can get for it selling it at a discount then use the money to pay off debt.

--They also have a claim filed on the assets of the bankrupt distributor that they filed for $2 million


This is a list of only the notes I took during the 2 hour meeting although a lot more was discussed and seen around the headquarters. Any specfiic questions anybody there is an excellent chance that the answer was mentioned or I can contact Nancy with follow-up questions as my girlfriend/assistant will be returning there next week to test one of their new products rolling out very soon.

[cyba]

neues Vertical Branding Produkt:



http://www.buysteambuddy.com/?page=index

[dj_Investor]

Antwort auf Beitrag Nr.: 33.033.679 von cyba am 13.01.08 13:27:44

neues Vertical Branding Produkt:

werde ich meiner Frau mal kaufen >> interessant

Hast Du es schon mal porbiert ?

dj

[cyba]

Antwort auf Beitrag Nr.: 33.035.118 von dj_Investor am 13.01.08 19:50:03

nein ich kaufe keinen schrott... das überlasse ich den typen die nachts nix anderes zu tun haben als sich diese werbesendungen anzugucken...

und die kaufen wie die blöden

[cyba]

website für eins der neuen Produkte:

Invisi Lifts: http://www.buyinvisilift.com/

[cyba]

CEO interview auf Bloomberg:

http://www.verticalbranding.com/view_video.php?filename=nanc…

[cyba]

Vertical Branding, Inc. Receives Over $1 Million in Orders for its SteamBuddy(TM) Product in Anticipation of Retail Roll-Out
Monday April 7, 8:20 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTCBB:VBDG - News) announced today that it has received over $1 million in orders from major national retail chains for its innovative SteamBuddy™ handheld steam cleaner. After successfully launching SteamBuddy in direct-to-consumer sales channels earlier this year, the Company expects to begin shipping retail stores in mid-May.

SteamBuddy is a versatile, lightweight, handheld steam cleaner ideal for clothes and other household fabrics such as drapes and curtains. By providing a controlled, on-demand burst of steam, SteamBuddy “puts the power of your dry cleaner in your hands.” The innovative household spot steamer heats in seconds, is gentle on fabrics and packs easily for travel.

“SteamBuddy is affordable and easy to use, and provides today’s value-conscious consumer a low-cost and environmentally friendly alternative to conventional dry cleaning,” said Vertical Branding CEO Nancy Duitch. “Since we launched SteamBuddy in January of this year, consumer and retail buyer response has exceeded our expectations, prompting us to shorten our timetable for retail roll-out.”

John Cammarano, President of Vertical Branding’s Retail Sales Unit, added, “We have commitments for SteamBuddy from almost every major retailer we sell through, many of whom have already submitted purchase orders. We believe the product is a strong value and that the retail community has recognized the importance of that in today’s economic environment.”

As recently announced, SteamBuddy has also joined the roster of Vertical Branding products, including the ZorbEEZ™ line, MyPlace™ and Hot Legs™, that are now being marketed by our international distributor, North American Communications Consultants.

For further product information or to purchase SteamBuddy, please visit (www.buysteambuddy.com). The online SteamBuddy offer includes a water dispenser, a creaser, a fabric brush attachment and a SteamBuddy Cleaning Brush at no extra charge.

Source: Vertical Branding, Inc.

[cyba]

Vertical Branding, Inc. Announces Roll-Out of New MyPlace(TM) Product with Over $2 Million in Retail Orders
Tuesday May 6, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTCBB:VBDG - News) announced today that it has received over $2 million in orders from major retail chains in connection with its roll-out of MyPlace™, a folding laptop computer work station. MyPlace™ is the second major product launch for Vertical Branding in 2008, following SteamBuddy earlier this year.

“We began test-marketing and shipping limited quantities of this straight-to-retail product in the first quarter of 2008, with full retail roll-out and store seeding now in progress,” said Nancy Duitch, CEO of Vertical Branding, Inc. “The success and popularity of our EZ-Foldz step stool product in the retail channel got us and our retail buyers thinking about additional opportunities and unmet consumer needs in that general category. MyPlace fit the bill in terms of quality, affordability and filling an apparent void in mass-market retail.”

MyPlace™ has a platform with conveniently folding legs and a tilting surface where a laptop user can secure the laptop while sitting in bed, in a comfortable chair or anywhere else that lacks a desk surface. MyPlace™ features a slim, lightweight and compact design, four pre-set positions for optimal comfort, fold-out legs for stability, a tilted mouse pad and a built-in LED light wand. It can be set up or folded up for storage in seconds.

“This is another of our product innovations that is getting an enthusiastic response – including large purchase orders – from all across the retail community,” said John Cammarano, President of Vertical Branding’s Retail Sales Unit. “In addition to distribution through many of our existing retail chain customers, MyPlace has given us traction with additional outlets such as office supply and electronics superstores. We also anticipate this product becoming a popular back-to-school and holiday season staple this year and beyond.”

As recently announced, MyPlace™ has also joined the roster of Vertical Branding products, including the ZorbEEZ™ line, SteamBuddy and Hot Legs™, that are now being marketed internationally.

For further product information or to purchase MyPlace™, please visit www.myplaceworkstation.com. The online MyPlace™ offer includes a USB hub and travel organizer at no extra charge.

Source: Vertical Branding, Inc.