Elephant Media Network

Digital Marketing is a War for Online Visibility & SMEs Just Got a New Weapon

MANAMA, Bahrain, January 16, 2018 /PRNewswire/ --

The product is ready. The location, pricing strategy and signage are all in place. All that remains is attracting customer attention & they live online. In the digital realm, options are limitless and user attention is what everyone is fighting for.

     (Photo: https://mma.prnewswire.com/media/629292/Founder_Omer_Rana.jpg )

Social Media is a constant battlefield. Here's what years of research uncovered for a winning strategy.

*"Elephant Social says: The art of digital marketing is of vital importance to the brand. It is a matter of growth and stagnation, a road either to fame or ruin. It is a subject no business can afford to ignore. There are five constant factors to be taken into account: 

1)    Right network is the bridge connecting a brand to its audience. It is where potential customers follow, like and share content. 

2)    Relevant content is the map guiding the brand to potential customers. Engage users with things they are interested in. 

3)    Creative Communication is the incentive for their attention. Content lives for a short time, it needs to count. 

4)    Good Design is the hook because we all want to be inspired.

5)    Disciplined, regular posting is a responsibility towards the brand and audience. It is critical to get proper coverage from the Social Media Network algorithms. 

These five heads should be familiar to every entrepreneur: 

"The one who doesn't apply them will lose out to the one who does." 

Hiring an agency will incur a four or five figure expense. A DIY strategy risks losing weeks curating images, editing, finding trends, creating engaging content and posting daily. The latter, being more harmful to the business without trained expertise or guidance.

To a small/medium sized business, digital marketing is a minefield of obstacles with minimal benefits from organic growth. In the last few decades, the problem of saving both time and money has been solved by automation, except in the field of creative communication.

In October 2017, Elephant Social was launched at GiTex. The 15MB app was being labelled as the "Agency Killer".   What set the app apart from others, is a powerful content suggestion capability that can create customised content for a business.

The app creates monthly digital marketing campaigns of 30 posts with trending, unique content. Through the app, a user uploads and edits photographs, then describes it via EMOTOS (selects options that suit their goals) to receive creative, unique and optimized content recommendations. Approved posts can be scheduled for automatic posting. From user reviews, it takes 20 minutes to create, approve and schedule a month's worth of quality social media content. The app uses gamification to simplify the process and keep users engaged.