Sales Performance Management Market to Swell up to US$8,138.1 Million by the end of 2025

- Transparency Market Research - Seite 2

Based on component, the report high points the software segment as more profitable than services, providing a demand share of 59% in 2017. The cloud-based SPM software sub-segment is also poised for a stronger growth than on-premise. Solution-wise, the market has been categorized into sales planning, incentive compensation management, sales coaching, sales forecasting, quota and territory management, talent management, and others including sales analytics and sales reporting. On the basis of end-use industry, the sales performance management market has been bifurcated into BFSI, retail, telecom and IT, healthcare, and others including logistics and manufacturing. Geographically, while North America currently is the most lucrative regional market, Asia Pacific is the region with the best growth rate, promising to provide for a demand worth of US$1,973.24 mn by 2025.    

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BOYD Trend a Boon for the Global SPM Market 

Strong urge of enterprises to have a competent incentive compensation management system, increasing trend of BYOD among organizations, manifestation of process expertise and channel effectiveness, and growing demands to maximize the value of organizational data are some of the key factors driving the global sales performance management market. In addition to that, growing adoption of metrics driven sales tools, emergence of technologies that merge business intelligence with cloud, and incorporation of integrated vendor offerings are also expected to reflect positively on the global SPM market.

Data Security Remains Primary Restraint over Market's Prosperity 

On the other hand, the lack of awareness regarding the benefits, apprehensions regarding sales data security, need for strong initial investments, and ongoing structural changes among organizations is obstructing the sales performance management market from attaining its true potential.

The information presented in this review is based on a Transparency Market Research report, titled, "Sales Performance Management Market (Component - Software (Cloud-based and On-premise) and Services (Managed and Professional); Solution - Incentive Compensation Management, Sales Planning, Sales Forecasting, Sales Coaching, Quota and Territory Management, Talent Management, Sales Analytics, and Sales Reporting; End-Use Industry - BFSI, Retail, Healthcare, and Telecom & IT) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2025."