National CineMedia (NCM) Brings Augmented Reality to Movie Theaters - Seite 2

NCM is also putting AR directly into the hands of moviegoers in Regal Entertainment Group theaters through a sales agreement with Moviebill, the first ever augmented reality-driven “connected print” magazine. With Moviebill, opening weekend audiences for the biggest tent-pole movies can read and engage with exclusive content, special features and bonus material using their mobile phones and unlock a world of AR experiences from major studios and brands.

“NCM and Moviebill are working with advertisers to create custom activations that have full augmented reality capabilities within the Moviebill platform. With a seven-figure circulation commitment per edition, Moviebill will be one of the most highly circulated physical entertainment media outlets at launch to an audience of highly-desirable moviegoers,” said Ian Owen-Ward, EVP of Brand Partnerships at Moviebill.

Lawrence Snapp, NCM’s Chief Digital Officer & SVP, Corporate Development, noted, “Noovie ARcade interactive gameplay is the only immersive experience that ties the ubiquity of the smartphone to the magnitude of the movie screen, and shifts the Noovie experience from passive viewing to active gaming and play. It pulls people in, and excites and delights them in a way that is unique to the theater environment, which is tailor-made for such an immersive experience.”

“It also dovetails perfectly with our audience of young Millennial movie influencers in search of what’s next in entertainment,” Snapp continued. “Going to the movies provides a social and personal experience that they crave. Our audiences love their smartphones, our theaters, and compelling augmented reality games. For brands looking to interact with this key demographic of cord-nevers and cord-cutters, a movie theater AR experience is about as on-target as you can get.”

About National CineMedia (NCM)

National CineMedia (NCM) is America’s Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. According to Nielsen, more than 710 million moviegoers annually attend theaters that are currently under contract to present NCM’s pre-show in 52 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in approximately 1,700 theaters in 187 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) own a 49.5% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com.