On the Beach Study Into Childhood Memory Reveals Brits’ Most Treasured Moments - and Psychology Professor Reveals how We Might Be Able to Remember More

MANCHESTER, England, October 23, 2018 /PRNewswire/ --

• Study into childhood memory reveals Brits' most treasured memories 
• Almost three quarters (72%) say childhood experiences influence decisions they make in day-to-day life 
• Most vivid memories include school trips (73%) and wearing armbands to go swimming (55%) 
• Psychologist reveals top tip that could help us remember more clearly 

A study into childhood memory has revealed some of the nation's most vivid early memories, with school trips and first pets proving to be the most popular.

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The research, collected by beach holiday specialists On the Beach, provides an insight into Brits' most treasured childhood memories, and reveals why certain memories are more likely to be stored and used to form the story of our lives.

The holiday company has collaborated with Peter Kinderman, Professor of Clinical Psychology at the University of Liverpool and honorary consultant clinical psychologist with the NHS, who has provided insight into how memories are constructed - and advice which may help people remember life's best moments more clearly.

As part of the report, On the Beach questioned 2,000 Brits in a bid to gain an insight into the nation's most treasured childhood memories.

The survey also asked Brits whether they believe their childhood experiences have any bearing on how they behave as adults. Almost three quarters (72%) said their childhood memories shape the decisions they make and how they behave in their day-to-day lives.

The research revealed a staggering 73 per cent remember school trips vividly, while more than half (55%) said they remembered swimming with armbands.

Almost half (48%) said they clearly remembered performing in school nativities and Easter plays, while 45 per cent said they remembered spending all their time in the swimming pool on family holidays.

When it came to the memories we look back on most fondly, the survey revealed our happiest memories include whole days in the swimming pool on holiday (14%), moving house (11%), making a holiday friend (10%), and our favourite childhood teachers (9%).

Almost half of the people surveyed (48%) said their most vivid childhood memories were formed when the weather was hot and sunny, while 30 per cent said their strongest memories relate to cold winter temperatures.