Zara Leads BrandZ Top 30 Most Valuable Spanish Brands as Apparel and Retail Sectors Face Challenging Climate - Seite 2

Movistar

Telecom providers

21,614

3

Santander

Banks

9,879

4

BBVA

Banks

8,473

5

IBERDROLA

Energy

5,591

6

Naturgy*

Energy

5,110

7

Endesa

Energy

4,922

8

Repsol

Oil & Gas

3,018

9

Massimo Dutti

Apparel

2,210

10

Mercadona

Retail

1,818

Apparel's competition

Zara's top spot reflects its leadership in 'fast fashion trend' retailing, and while the brand saw a minor drop in value (1% year-on-year), it performed significantly better than the apparel sector as a whole, which fell 6% in total value over the same period.

Spain's international apparel brands are being challenged by greater competition and currency fluctuations, as well as the ongoing challenge of transferring sales to digital platforms, all of which are impacting their brand value. The best-performing brand in this category was Pull&Bear (No. 11), which rose 5% to $1.8 billion and targets a younger group than many of its competitors. The retail sector also faced many of the same challenges, with total brand value down by 20%.