Drink Makers Seek to Include CBD and Cannabis Beverage Alternatives - Seite 2

The therapeutic benefits associated with CBD-infused beverages has already attracted many consumers. According to data by High Yield Insights, approximately 40% of U.S. consumers said they are willing to try CBD, based on unbiased research and physician recommendations. Recent studies have suggested that the properties of CBD can be effective in treating medical conditions associated with cancer, arthritis, migraines, multiple sclerosis, schizophrenia, and epilepsy. However, most consumers are primarily using CBD-infused products for its pain relief, promoting relaxation, or uplifting their mood. While CBD can come in various forms such as flower or extracts, beverages are more popular because they can appeal to more health-conscious consumers. According to Visual Capitalist, infused beverages are much easier to administer and are seen as a healthier way to consume CBD. Furthermore, beverages are more accessible and available and can be easily found in restaurants, supermarkets, convenience stores, and even online e-commerce platforms. While cannabis-infused beverages are most popularly associated with non-alcoholic products, consumers now have a wide-ranging selection to choose from and can find wines, spirits, coffee, tea, kombucha, and sports drinks infused with CBD. However, despite the popularity of the industry, consumers and researchers agree that more transparency is needed for CBD products. And as research progresses, government regulators are expected to establish regulations regarding the addition of CBD into foods and beverages. "The future of the cannabis industry is not just going to be adult and medical use cannabis but the inclusion of CBD in a large array of beverages and foods That trend has already started, and will quickly accelerate with the national legalization of cannabis and the creation of a regulatory structure for inclusion of CBD in edibles. That means that CBD and hemp will figure prominently in the future of both the beverage and the cannabis industry," according to Joseph V. Micallef, former Chief Executive Officer of Allegro Media Group and keynote speaker for the wine and spirits industry.