SO/ Hotels & Resorts Introduces the SO/ Wellness Experience, an Upbeat New Well-being Philosophy for Adventurous Trendsetters in Pursuit of the "Have-it-all" Lifestyle - Seite 2

"Wherever guests wander through the hotel, a Cleanse & Crave option is there," says Peter Katusak-Huzsvar, General Manager of SO/ Vienna. "Health meets hedonism, self-control meets self-care, nourishment meets indulgence. We understand the dichotomy of our guests' lives and with SO/ Wellness at SO/ Vienna, achieving balance is never boring."

The creatively vibrant approach to holistic wellness is found on the menus at SO/ Vienna as well. Guests are invited to think 'out of the box and into the bowl'. Whether it is breakfast at the Das Loft restaurant or in-room dining, guests will find Instagram-worthy Bowls for the Soul, designed by the culinary team to optimize taste and nutrition, including delicious vegan options. In other locations, guests might also be able to build their own bowls with seasonal, wholesome and even a few naughty-but-nice ingredients.

The SO/ Wellness initiative would not be complete without an innovative and exhilarating fitness program. One example is the Deep Beats Yoga, a transformational sound-immersive experience that combines dynamic vinyasa and power flow yoga sets alongside invigorating soundtracks played through Bluetooth headsets.

Another space to watch out for is the lobby. Guests arriving will encounter the showpiece of the new SO/ Wellness program: The Glow Bar. This pop-up spa concept is entirely encased within a glowing cube and offers express spa, massage and beauty treatments. From glossy pouts to perfect brows, guests enjoy 15-minute sessions, or choose to purchase lengthier 45-minute sessions to get the glow on, from head to toe.

After a whirlwind day, the SO/ RESET Turndown Service provides a final, perfect touch to the end of the day. With the Cleanse & Crave concept in play, Suite guests are treated to a nourishing 'kiss goodnight and morning after' skincare amenity by /skin regimen/ and a light bite to inspire sweet dreams and a replenishing, deep sleep.

"SO/ hotels are vibrant places to see and to be seen at," added Joao Rocco, Vice President, Luxury Brand Management, SO/. "We are confident that the new SO/ Wellness program will contribute a powerful boost to the energy, style and sophistication of each hotel within this fast-growing global brand."

About SO/
SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, 'Just Say SO' service, and buzzing destination bars and events. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore. SO/ hotels are places to be and to be seen, thrilling guests with fashionable and entertaining social experiences that capture the vivacity and vibe of the locale. SO/ Hotels & Resorts is part of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.

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Press contacts: Mike Taylor, Accor Brand Communications, [e-mail]; Patricia Courtney, Accor Brand Communications, [e-mail]