A New Milestone in Biotherm's Sustainable Commitment

Biotherm Water Lovers Program Partners With Surfrider Foundation Europe to Raise Awareness About Plastic Pollution and Trigger Positive Change for Oceans

PARIS, Feb. 6, 2020 /PRNewswire/ -- In 2020, the Biotherm Water Lovers program is extending its commitment to help preserve waters around the world through a new partnership with Surfrider Foundation Europe, a non-profit organisation dedicated to preserving the world's oceans.

 

 

The new Biotherm Water Lovers and Surfrider Foundation Europe partnership aims to create a movement to educate the world about plastic pollution and trigger a positive change in people's behaviour towards the waters. In a shared desire to preserve the ocean, coastlines and riverbanks, Biotherm Water Lovers program and Surfrider Foundation Europe will work together this year to mobilise new volunteers around Europe and support more than 2,200 of the NGO's beach clean-ups via global waste collections. Each year on average, the program collects a staggering 1,977m³ of waste through active volunteers on the ground. The new partnership will raise awareness of plastic pollution, generate data to fuel scientific research and promote change on the global stage.

Water has always been part of Biotherm's DNA. In 2012, Biotherm cemented this deep connection via the Biotherm Water Lovers program: first, an integral part of Biotherm's ongoing environmental mission is to develop sustainable circular economy hence reduce fossil plastic consumption. Secondly, the Biotherm Water Lovers program works with NGO partners on research and education about ocean preservation, especially by creating products that respect marine life.

"Since 2012, Biotherm has been engaged in ocean preservation, inspired by our brand's deep connection with water. Water Lovers is our action program to help preserve the ocean through pioneering science and partnerships. In this time of urgency, awareness of the plastic pollution crisis is key, but action is truly critical. That is why we work in partnership with world-class experts to help educate communities and also clean up the waters from plastic pollution. In 2020, we will support the on-the-ground activations of our new partner, Surfrider Foundation Europe, side-by-side with our active volunteers and fellow Water Lovers across the region." Giulio Bergamaschi - Global President of Biotherm.