A New Milestone in Biotherm's Sustainable Commitment - Seite 2

"The Ocean is essential to life on Earth. It is a source of oxygen and food, it regulates the climate and hosts a multitude of ecosystems that are highly threatened by our human activities. Surfrider Foundation Europe works on a daily basis with key actors aiming to defend this common good for humanity, with the sole purpose of triggering real changes at the heart of our societies. It's through this approach that Surfrider Foundation Europe joins today the Biotherm Water Lovers program, with the ambition to support and challenge the brand in the improvement of its environmental impact and to raise awareness," declares Florent Marcoux - CEO of Surfrider Foundation Europe.

BIOTHERM WATER LOVERS – A ROADMAP TO IMPROVE SUSTAINABILITY

In addition to the new partnership, the brand is also implementing formula and packaging improvements to confirm Biotherm's commitment to contribute to a circular economy.

MINIMIZING THE IMPACT FORMULAS HAVE ON THE OCEANS

Biotherm was already pioneering a more sustainable approach to beauty, by integrating sustainability in product development since 2012, starting with banning microbeads in its rinse-off product.

In 2017, Biotherm tested its WaterLover Sun Milk, on an environmental testing platform. Its aim is to understand and always reduce the impact of our sunscreen products on the global aquatic environment, from fresh waters to salt waters of the world.

In 2019, the brand announced a new formulation charter to reduce the impact of its formulas on water, with strict requirements on ecotoxicity, biodegradability and an increased use of bioscience formulated ingredients.

A CIRCULAR VISION OF PACKAGING

Following Biotherm's pledge to reduce its plastic footprint, the brand has started to take a non-fossil approach to all new plastic packaging.

Biotherm will reduce its consumption of virgin plastic by using recycled plastic and furthermore, pledge to support the use of more sustainable alternatives:

• In 2020, all PET packaging will be made from 100% recycled PET.
• By 2023, the brand will ensure that all products are made of a minimum of 50% recycled plastic and will start to use bio-recycled plastic (enzymatic recycling process)*.
• In 2025, Biotherm will be 80% fossil-free in its overall plastic consumption and to foster a circular economy for plastics, the brand commits to ensuring that 100% of its plastic packaging will be reusable, recyclable or refillable by 2025.

*Bio-recycled plastic is not the same as biodegradable plastic.