Pullman Hotels & Resorts Launches Global Brand Campaign in Partnership with Paris Saint-Germain

Digital brand campaign embraces immersive experiences and inspires guests to discover #TheArtOfPullman

PARIS, July 30, 2020 /PRNewswire/ -- Pullman Hotels & Resorts has unveiled The Art Of Pullman brand campaign in collaboration with one of the world's most popular football brands, Paris Saint-Germain, an official partner of Accor's lifestyle loyalty program ALL- Accor Live Limitless. The global campaign is inspired by the brand passion for art and design and interprets different hotel experiences in a modern, aspirational and artistic way. The campaign celebrates the power of art through the Paris Saint-Germain players, showcasing the star athletes in a series of digital episodes.

The campaign, which will debut on Pullman's social media platforms, YouTube channel and on the Pullman website throughout August, will feature several top Paris Saint-Germain players, including Neymar JR, Kylian Mbappé, Ander Herrera, Mauro Icardi, Angel Di Maria, Keylor Navas and Christiane Endler, as they set out to inspire and encourage viewers to push their boundaries and think outside the box.

"At Pullman, we strive to blur the boundaries between art and life, so naturally we are excited to be launching such a compelling project with Paris Saint-Germain, which represents a shared ethos: being masters of your art," said Lilian Roten, Global Vice President, Brand Management, Pullman Hotels & Resorts.  "In these challenging times, we want to inspire everyone to take a moment to enjoy the artistry at work in the individual approaches of the Paris Saint-Germain players and encourage Pullman guests to think more about what they would like to achieve, what they find fulfilling, and how they deem and value success."

"We are very proud of this activation with Pullman Hotels & Resorts," commented Marc Armstrong, Paris Saint-Germain's Chief Partnerships Officer. "It is the first major campaign we have worked on with one of the Accor Group's individual brands after a strong first season of our Principal Partnership, where the focus has been on the new ALL – Accor Live Limitless program.  There is a great synergy between the Pullman brand and the club, as this #ArtofPullman campaign demonstrates, and we are very much looking forward to working with them on this and other exciting campaigns."