Pullman Hotels & Resorts Launches Global Brand Campaign in Partnership with Paris Saint-Germain - Seite 2

In addition to Paris Saint-Germain's involvement, Pullman is pleased to announce that photographer Brooklyn Beckham, an artist in his own right, has lent his creative touch to the new campaign, in behind-the-scenes images. Beckham featured the Paris Saint-Germain players he filmed in an exclusive campaign video series.

"Art plays an important role in my life and ever since I picked up a camera for the first time, I found it easy for me to express myself and love how it enabled me to capture my perspective," said Brooklyn Beckham. "It was fun to participate in Pullman's new brand campaign with Paris Saint-Germain. I hope it will allow audiences to see the players through a different lens."

Art isn't just for walls, it's for living. Placing a strong resonance on mastering one's craft, Pullman's relationship with contemporary art has developed alongside the brand's core mission of nurturing the entrepreneurial spirit. New entrepreneurs are invited by Pullman to unlock their potential, as they create the ideal environment to ignite creativity. As a brand driven to provide a unique work and play dynamic for its guests, Pullman aims to inspire and encourage travelers to achieve their goals, be it in their arena of choice or on canvas.

"Pullman understands that its hyper-connected guests are instinctively inquisitive, that they are driven to be creative and want to feel empowered to push the boundaries in their everyday lives," said Steven Taylor, Chief Marketing Officer, Accor. "The new 'The Art Of' campaign with Paris Saint-Germain, which was conceived and produced by our Chief Creative Officer Jean-Guilhem Lamberti and his talented team, brings to life Pullman's modern perspective and adventurous spirit in providing an all-encompassing hotel experience that appeals to open-minded, forward thinking travelers."

The Pullman brand purpose is to stimulate the body and mind of its guests to ensure they perform at their very best. From performance fueling menus, energizing fitness offerings, dynamic food and beverage experiences, vibrant and happening nightlife, and live art performances, visitors can feel at their very best whether traveling for business or leisure. This new global brand campaign sparks curiosity and stimulates the mind in a way which will inspire guests to push their boundaries further whether staying at home or when they travel and stay with Pullman.