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World High Life Plc (OTCQB: WRHLF) BREAKING NEWS:  WORLD HIGH LIFE & LOVE HEMP BRAND AMBASSADOR GEORGES ST-PIERRE TO BE SHOWCASED ON BT SPORT SPECIAL - World High Life is pleased to announce that Georges St-Pierre, brand ambassador of World High Life and its wholly owned subsidiary, London-based CBD brand, Love Hemp Limited ("Love Hemp") will be showcased on BT Sport, one of Europe's largest sport networks and rights holder for UFC (Ultimate Fighting Championships) in the U.K.

Georges "Rush" St-Pierre, also known as "GSP," is a Canadian professional mixed martial artist and 3-time UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

"Georges St-Pierre is an integral part of our vision. He has contributed greatly and valuably to our brand culture and towards the development of key Love Hemp ranges," said Mr. Tony Calamita, CEO at Love Hemp. "This showcase special on BT Sport will serve to provide a retrospective on Georges' incredible history in the UFC and provide significant exposure for the Love Hemp brand while doing so."

Georges St-Pierre BT Sport Programme Highlights

• Georges St-Pierre BT Sport Special will consist of a 5-hour programme, to air on Thursday, August 27th from 9pm to 1am
• The special will consist of a 1-hour interview with Georges wearing Love Hemp branded apparel
• The special will include 4 hours of insights from Georges as his favourite fights are showcased

As Brand Ambassador, Mr. St-Pierre facilitates and provides promotional services, including branding, social media, product placement, endorsement and overall support of the Company and the "Love Hemp" brand.

In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and has not lost a single title defense since then.

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organization to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.