DTS Connected Radio Launches in Major Global Car Platform, Redefines In-Vehicle Listening Experience
DTS, a global leader in next-generation audio, imaging and sensing technology, and a wholly owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER) (“Xperi”), today announced the launch of DTS Connected RadioTM in the Daimler MB User Experience (MBUX), currently coming to market in the new Mercedes-Benz S-Class.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201102005182/en/
DTS Connected Radio & Mercedes-Benz User Experience (Photo: Business Wire)
“The Mercedes-Benz S-Class is redefining the automotive luxury segment with in-dash innovations that include more personalization and access to content,” said Jeff Jury, GM Automotive at Xperi. “We are proud to be part of the new state-of-the-art MBUX multi-media system with our DTS Connected Radio platform, which is redefining the in-dash radio listening experience. We are partnering with Daimler to help make what they call the ‘Third Place’ – a refuge between home and workspace – more delightful.”
DTS Connected Radio pairs over the air broadcast content with IP-delivered metadata (such as information about on-air radio programs, talent, artist, song, station contact, etc.) and content (lyrics, related events, podcasts) personalized to create a unique and engaging radio-listening experience in markets around the world. DTS Connected Radio enables a seamless transition for the listener from broadcast to internet stream when the vehicle drives out of broadcast range.
Available in 48 countries, DTS Connected Radio’s content is sourced from 48+ thousand radio stations, 40+ million tracks, 4+ million albums, 1+ million artist bios, and more – all aggregated, curated, and personalized to create the richest and most relevant in-vehicle radio listening experience.
Leveraging the world’s largest database of broadcast metadata – including up-to-date and world class music data – DTS Connected Radio features big beautiful art, comprehensive artist and album information and imagery, songs, playlists, content recommendations, lyrics, local events, podcasts, and more, enriching broadcasts from thousands of radio stations around the world.
Radio, which this year marks the 100th anniversary of the first US radio broadcast, remains the media channel of choice for consumers, surpassing television1, and reaches more adults in the 25 - 54 age range than any other audio source.2 According to Strategy Analytics, radio is the number one ‘must have’ dashboard feature, and the most used, when compared to other streaming offerings3.
“Consumers want radio front and center in the dashboard – but they want it to be as rich and engaging as other media platforms and experiences, particularly a mobile experience,” continued Jury. “With DTS Connected Radio, we are on a mission to ensure that automakers are able to leap ahead, and give today’s consumers what they want: a more expansive, more immersive listening experience, one that is visually and textually rich, enhances discovery and personalization, and includes multiple pieces of listening content and metadata individualized to each consumer’s needs, wants, and listening habits.”
DTS Connected Radio’s design flexibility, global coverage, secure and scalable network, and privacy compliant platform are engineered to make OEM adoption easy and customizable. The DTS Connected Radio ecosystem enables each OEM and Tier 1 to create a feature-rich, flexible HMI design while utilizing low data/computer resources in the vehicle and is compatible with analog AM/FM and global digital radio formats including DAB, DAB+ and HD RadioTM.
In addition to DTS Connected Radio, Xperi’s automotive technologies include DTS AutoSenseTM, and HD Radio, all designed to improve the in-vehicle experience, making it safer and more enjoyable. DTS AutoSense comprises occupancy and driver monitoring systems implemented at the edge. HD Radio, which resides in more than 70 million automobiles, is the most successfully deployed commercial digital radio system worldwide.
About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via our brands: DTS, HD Radio, IMAX Enhanced, Invensas, TiVo, and by our startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers around the globe.
Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.
1Nielsen Audio Today 2019 total persons 12+.
2Scarborough USA+ 2019, Release 1 (Jan 18 - May 19).
3Strategy Analytics 2019 In-Vehicle UX Buyer Analysis Report.
Xperi Holding Corporation Aktie jetzt über den Testsieger (Finanztest 11/2020) handeln, ab 0 € auf Smartbroker.de