Actress Jordana Brewster Joins Clearblue for Real Talk Around Trying to Conceive and Fertility with #Conceivinghood Campaign

Motherhood. Womanhood. Fatherhood. Parenthood. There seems to be a name for every life journey, except one, ‘Conceivinghood’ — a new term and now a public conversation to acknowledge the pre-pregnancy phase. Clearblue is bringing attention to what can be a quiet yet, emotional time period among those on their conception journey in hopes to offer support, guidance and education.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210406005884/en/

Clearblue #Conceivinghood event information (Graphic: Business Wire)

Many people struggling to conceive want to feel hopeful and that they’re not alone. In a survey conducted by OnePoll for Clearblue, 33% of survey respondents trying to conceive initially believed it would take them less than three months to get pregnant; however, almost one in six couples surveyed said they have struggled with fertility issues noting it has taken five months of “trying” on average to successfully conceive¹.

“My Conceivinghood journey definitely took a toll on me,” said Jordana Brewster. “I saw a lot of ‘not pregnant’ multiple times. Through it all, it was the immense support from my family and friends that helped me stay positive. I know everyone’s story isn’t the same, but I hope those out there struggling find solace and hope through Clearblue’s #Conceivinghood campaign. That’s why I’m so honored to join Clearblue to shed light on an intimate topic that so many people keep private.”

The idea behind Conceivinghood was to create a community where those who are struggling to conceive can share their stories, feelings and pain in a safe and supportive environment while also getting help and, regaining hope from a community of people who resonate with the issues at hand. Since its inception in 2020, Clearblue’s #Conceivinghood campaign has provided support and guidance for those struggling on their Trying to Conceive (TTC) journey and has no plans of slowing down. Of those surveyed, 40% believe that more resources or support would help them in the long run and 64% of couples acknowledge that hearing stories about others overcoming fertility problems gives them hope¹.