Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets

Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets

April 21, 2021 - After growing at a revenue CAGR of 45% over the past 6 years, MGI announced several organic growth projects at the beginning of the current year both, in the games and the media segment. Together they represent the most extensive growth pipeline in the company's history. In addition, industry experts expect the media market to recover this year after being hit by the covid pandemic. U.S. digital advertising spending is expected to increase by 26% in 2021, representing a 69% YoY increase in growth rate. MGI's Media Unit Verve, recently named one of the Top 12 SSPs for programmatic CTV supply[1], not only showed 59% revenue growth last year despite the difficult market environment, but also took the opportunity to position itself to leverage the re-increased advertising budgets and the corresponding market growth increase.

 

"We have made an impressive start into 2021 not only with the two acquisitions of LKQD and KingsIsle. In fact, we were able to use the first quarter to lay numerous organic cornerstones for future growth. Among others, with the announcements of Heroes of Twilight and Skydome in the Games Unit the launch of operations of our Media Unit Verve in Japan, the third largest advertising market in the world, we currently have the strongest organic growth pipeline in our company's history. The positive growth prospects are complemented by a strong recovery of the media market due to the approaching end of the pandemic and by the EUR 40m tap issue in March, which again strengthened our war chest for further M&A-driven growth.", says Remco Westermann, CEO.

Strongest organic growth pipeline in MGI's history
After MGI has laid important groundwork for further growth during the past year, amongst other things with the listing on Nasdaq First North in Stockholm as well as extensive capital raising in the amount of EUR 120m, MGI was able to announce more organic growth projects at the beginning of this year than ever before.