Strongest organic growth pipeline in history based on game launches and a strong media unit leveraging rising market growth driven by post-pandemic re-increased advertising budgets - Seite 2

In the games unit MGI provided more new content for the existing games portfolio in Q1 2021 than in any previous quarter. However, there is much more to come in the coming quarters. MGI announced various game launches, including the Korean version of Trove, which went live in March on the public servers of the local publishing partner Aprogen Games. With the mobile game Heroes of Twilight, developed by top Canadian developer BKOM and the Multiplayer Online Battle Arena game Skydome from ambitious developer Kinship Entertainment, MGI announced further new titles for the portfolio. Apart from that many large updates for the current games are being prepared and also several other new games are expected to be launched.

MGIs Media Unit Verve Group launched operations with an experienced team in Tokyo, Japan,  focusing  on serving local advertisers and brands. The Japanese Advertising market is the third largest advertising market in the world, following the United States and China. Another important step for Verve was the introduction of a new brand identity, bundling all media activities under the single Verve brand. Furthermore, Verve was able to continuously grow its games publisher partnerships with new clients such as Fuero Games, which has a portfolio of popular games on both the Android and the iOS platform. For instance, one of their games is a casual mobile game and accounts for over 20M downloads worldwide.

Media Unit Verve to leverage re-increased advertising budgets

While the global advertising market declined by around 4%[2] overall last year due to the pandemic, this Covid-related hit was less significant in the digital advertising sub-sector. Digital advertising proved to be very robust and, after a decline in the second quarter, rose again significantly (driven primarily by advertising spending via video games and e-sports) and made up for these losses during the rest of the year. Thus, the digital advertising market grew less strongly in the pandemic year 2020 than in previous years, but still by around 12%[3].