Macy’s Honors National LGBTQ Pride Month - Seite 2

The need for The Trevor Project's services is great. In its third annual national survey on mental health among LGBTQ youth (ages 13-24) conducted across the United States this year, The Trevor Project once again reaffirmed the urgency of their mission and the importance of partnerships to raise awareness of their life-saving services. One of the key findings showed that 42% of LGBTQ respondents seriously considered attempting suicide in the past year, including more than half of transgender and nonbinary youth.

To help raise funds for Trevor’s important work, from June 1 – June 30 at all Macy’s stores nationwide and through its digital platforms, shoppers can celebrate Pride by giving back to The Trevor Project through Macy’s charitable giving program. At checkout, customers can round up their in-store purchases to the nearest dollar (up to $0.99) and donate their change, or donate online, to benefit The Trevor Project. These donations will help support the organization’s mission of providing crisis intervention and suicide prevention services. Macy’s has supported The Trevor Project through a variety of initiatives for more than a decade. As their national Pride partner, in the last two years alone, Macy’s has helped raise more than $1.6 million for Trevor’s life-saving mission and programming.

In addition to the roundup and giving campaign, Macy’s shoppers can also support The Trevor Project with style. Now through June 30, Macy’s will donate to The Trevor Project 10 percent of the purchase price of select merchandise including accessories, jewelry, and barware, as well as items only found at Macy’s from I.N.C. International Concepts – printed tees, tanks, pants and more in floral and Pride-inspired tie-dye styles. The apparel pieces retail for $39.50 to $69.50 and will be available in select stores and on macys.com/macysgives.

Throughout the month of June, Macy’s stores and macys.com will showcase The Trevor Project’s life-saving messages, to spread awareness and highlight resources available to LGBTQ youth in crisis. To kick-off the awareness campaign, The Trevor Project and Macy’s partnered to create a special PSA to run on social media. The celebrity led PSA will be released at the beginning of June.

Community Support

Macy’s longstanding support for its LGBTQ customers, colleagues and communities nationwide is part of the company’s holistic strategy to champion diversity in all aspects of its business. Authenticity and education are enabled by Macy’s Pride employee resource group (ERG), who serve as a valuable resource for initiatives that affect the LGBTQ community. From education surrounding respect of pronouns to allyship training and volunteerism, Pride ERG members support the work that empowers the enterprise and Macy’s customers.